Consumption demands for pork produced by farms that employ strategies to improve animal welfare (“animal welfare pork”) will be an important indicator for predicting domestic pig feeding standards and pork industry development. This paper analyzes consumer preferences for animal welfare pork based on the choice experiment data of 1274 pork consumers in Guangdong province, China. The results show that consumers had a significant preference for animal welfare pork and that they were willing to pay a premium of 2.359–10.477 CNY/500 g (5.27–23.39%) on average. There is heterogeneity in consumer preferences regarding age, education level, and income. Producers of animal-derived products can not only adjust the mix of production conditions to improve pig welfare and innovate contractual arrangements for industry chain stakeholder groups, but they can also develop differentiated marketing strategies for animal welfare products to meet consumer demands for animal welfare.

Employment is a vital component of a substance abuser’s recovery, but little is known about how stigma affects employment for substance abusers receiving treatment. The current study investigates the effects of stigma and treatment on employment in the Chinese context. Using a sample of substance abusers (N = 3.978), multiple logistics regressions with moderation effects were employed. The findings show that treatments positively reduce confirmative experiences of anticipated stigma, and promote employment only when respondents do not perceive stigma. The findings highlight the impact of perceived stigma on limiting substance abusers’ chances of being employed, implying that eliminating stigma is the foundation for recovery. Possible strategies that can be explored for reducing stigma are discussed.

The current study explored how anti-substance abuse campaigns influence substance abusers’ psychological health through the perception of stigma. The study is based on a sample of substance abusers who received community-based treatments (n = 3457) and used structural equation modeling to estimate the role of perceived stigma in mediating between perceptions of overstatement of harm conveyed in anti-substance abuse campaigns and psychological outcomes. The results revealed that substance abusers’ perception of overstatement of the harm caused by the substances and substance abusers enhanced their perceived stigma and impaired their psychological health in terms of anxiety, depression, and somatization, through both direct and indirect pathways. The results advocate for proper strategies in the design of anti-substance abuse campaigns. Possible initiatives to reduce substance abusers’ perceived stigma are recommended.

The consumption patterns of university students hold the power to significantly influence market trends. This study illuminates the escalating emphasis on animal welfare in these students’ purchasing choices, specifically concerning milk products. Utilizing a discrete choice experiment, we identified a pronounced preference among students for milk products with animal welfare certifications. Students were segmented into three categories based on their motivations: “Quality–Oriented” (20.55%), “Emotionally Intuitive” (30.67%), and “Quality–Emotion Balanced” (48.77%). The “Emotionally Intuitive” group manifested the most robust inclination toward such certifications. Based on these findings, we recommend tailored market strategies targeting these distinct segments. Moreover, our findings emphasize the importance of intensifying animal welfare education, shaping a market aligned with animal welfare principles, and fostering a broader societal environment attuned to animal welfare.