This tutorial review provides a comparison between the concepts of catalytic decarboxylative and decarbonylative couplings for the ipso-substitution of carboxylate groups, and illustrates their potential benefits over alternative C–C bond-forming reactions. Redox-neutral decarboxylative reactions allow generating organometallic species with nucleophilic reactivity via the extrusion of carbon dioxide from metal carboxylates. Such C–C bond activating processes provide a way of employing carboxylate salts as substitutes for the traditional sources of carbon nucleophiles, i.e. stoichiometric organometallic reagents. If the decarboxylation of carboxylic acids is performed under oxidative conditions, organometallic species with electrophilic reactivity are obtained instead. These can alternatively be accessed via the extrusion of carbon monoxide from acyl–metal species generated via the oxidative addition of activated carboxylic acid derivatives (e.g. acid chlorides, anhydrides or esters) to metal complexes. In the latter two reaction types, carboxylic acids thus become substitutes for organohalides. The complementary redox-neutral and oxidative decarboxylative and decarbonylative reaction modes allow the broad use of carboxylic acids as substrates in C–C bond-forming reactions. Their applicability, scope and limitations are discussed using the examples of Heck reactions, cross-couplings and direct arylations.