Rafal Trzaska

Dr. Rafal Trzaska


Research Focus & Metrics

Academic Career Length

13Years (2014-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 November 2021 in Energies
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Journal Article
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RTRafal Trzaska
Rafal Trzaska
Adam SulichAdam Sulich
Adam Sulich
MOMichał Organa
Michał Organa
JNJerzy Niemczyk
Jerzy Niemczyk
BJBartosz Jasiński
Bartosz Jasiński
Digital transformation is a concept based on the use of digitalization and digitization. Digitalization leads to change of business models and provides a competitive advantage also in the energy sector. The process of change towards a digital business requires a specific strategy type, aimed to solve problems with uncertainty caused by Industry 4.0 implementation. This paper aims to propose a theoretical model combining different digitalization strategies and business models. Their theoretical foundations were discussed in the literature review part and related empirical research questions were attempted to be answered by the reference method analysis. The quantitative method of analysis was based on the secondary data from Eurostat for all EU member states and backed the theoretical part in terms of ICT variables. The novelty of this research is based on Hellwig’s reference method used in management sciences and the presented managerial implications. The discussed challenges of the energy sector are related to the digital strategy implementation, relationships between digital transformation and business models, and solutions for such issues as strategy communication and new roles for managers, who should become digital leaders in the energy sector organizations. The main consequence of the proposed model in this study, for the energy sector companies’ managers, is that uncertainty in modern energy sector organizations is more related to employees and their technical skills than implemented ICT itself.

15 January 2022 in Energies
Verified
Journal Article
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JNJerzy Niemczyk
Jerzy Niemczyk
ASAleksandra Sus
Aleksandra Sus
Edyta Bielińska-DuszaEdyta Bielińska-Dusza
Edyta Bielińska-Dusza
RTRafal Trzaska
Rafal Trzaska
MOMichał Organa
Michał Organa
The article presents an innovative method of analyzing energy companies’ strategies, which aims to identify the strategic orientation of the entities subject to the research and, thus, to initially define the directions of strategic changes in the analyzed sector. The aim of the research, the results of which were used in this publication, was to identify the features of energy sector companies’ strategies in the European Union in the period of sector transformation caused by the new climate policy. The analysis area is the energy sector, i.e., the sector whose fundamental strategic goal is energy production. The research used a critical analysis of the subject literature and desk research method with the use of the researchers’ own analytical equipment, developed for the needs of this analysis. It was assumed in the conducted research that the primary source of information in the empirical study, the information subject to subsequent analysis, was the analysis of official documents (strategies, financial reports, etc.) posted on the websites of the surveyed corporations. The research results indicate the dominance of the resource-based approach in implementing strategic postulates of the surveyed companies. Nevertheless, the operational activity focuses on the implementation of innovative solutions towards decarbonization and climate neutrality.

20 October 2021 in Sustainability
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JNJerzy Niemczyk
Jerzy Niemczyk
RTRafal Trzaska
Rafal Trzaska
MWMaciej Wilczyński
Maciej Wilczyński
KBKamil Borowski
Kamil Borowski
The aim of the research, the results of which are presented in the article, is to discover new knowledge allowing for the description and design of business models 4.0 using network effects. In their research, the authors reviewed the literature, carried out desk research and conducted an analysis of publicly available documents of selected companies from the Cyfrowy Polsat Group. The results of the study present the possibility of using the network effect in business models 4.0. The paper develops a framework for business model analysis from the perspective of Industry 4.0. The presented research will allow for an indication of the possibility of using a business model from the perspective of Industry 4.0, based on the theory of the network effect in building the value of network organizations.

6 February 2023 in Energies
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Journal Article
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ASAleksandra Sus
Aleksandra Sus
RTRafal Trzaska
Rafal Trzaska
MWMaciej Wilczyński
Maciej Wilczyński
JHJoanna Hołub-Iwan
Joanna Hołub-Iwan
This research aims to identify (1) whether consumers have an impact on the energy sector, (2) to what extent consumers have an impact on the energy sector, and (3) whether there is so-called energy communism. We understand this phenomenon as the process of energy suppliers imposing energy sources on which the end consumer has zero or very little influence. The research, therefore, focused on a B2C analysis, in five selected countries: the USA, Canada, Australia, the UK, and Poland (N = 500). The research subjects are a homogeneous group in terms of the sources of green energy, and the volume of production of this type of energy and its increments. The investigation was conducted using the procedure appropriate for the triangulation of research methods. Three hypotheses were verified. The first one was rejected, which aimed to determine whether individual consumers are guided by green energy in their choices. The second hypothesis—that energy suppliers do not take into account customer needs/expectations and pursue their strategies—was partially confirmed but was also directed for further exploration. The third hypothesis was whether the consumer is free to make the decision to switch energy suppliers—if so, what is the hierarchy of the most and least decisive factors in the choice of supplier? The verification of this hypothesis indicates that there is no specific pattern that consumers follow when choosing an energy supplier.

16 November 2022 in Energies
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Journal Article
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JNJerzy Niemczyk
Jerzy Niemczyk
KBKamil Borowski
Kamil Borowski
RTRafal Trzaska
Rafal Trzaska
MTMateusz Trzaska
Mateusz Trzaska
ASAleksandra Sus
Aleksandra Sus
MMMaciej Matuszewski
Maciej Matuszewski
The aim of the research, the effect of which is this article, is to identify the hierarchy of selected approaches to building a strategy in companies from the sector of Energy and Utilities included in seven stock market indexes of the G7 countries The obtained results are related to the isolation of cognitive knowledge about the preferred approaches to the strategy in energy companies currently undergoing intensive changes and that are listed in the stock indexes of the G7 countries. The Authors proved that the strategy implementation in companies representing Energy and Utilities sectors is mainly based on the resource approach. Moreover, such an approach is supported by the classic tools of the positional school, resulting in shaping the competitive position in the sector of differentiating the Chamberlin’s rent.

1 January 2014 in PRACE NAUKOWE UNIWERSYTETU EKONOMICZNEGO WE WROCŁAWIU
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RTRafal Trzaska
Rafal Trzaska