This paper applies the concept of cultural ecosystem services (CES) to reveal the diverse benefits the Baltic Sea provides to human well-being. The study identifies and defines relevant CES for marine and coastal environments and applies them in a survey with 4800 respondents from Germany, Finland and Latvia. The relative importance of various CES was determined by asking respondents to allocate 100 points between CES related to recreation, landscape, inspiration, learning and education, spiritual experiences and belonging, historically and culturally important places and the existence of habitats. The results reveal significant differences in the importance of various CES across countries, users and nonusers of the Baltic Sea, as well as respondents with different human–nature relationships. The results emphasize the importance of considering recreation, landscapes and habitats in conservation policies, while acknowledging that all CES are perceived as important by some population groups.

Knowledge of ecosystem services (ES) and the benefits provided by offshore marine areas, including the welfare impacts from the establishment of marine protected areas (MPAs) is still limited. In the present study we evaluated benefits from ES, citizens’ willingness-to-pay for potential changes in the provision of ES, and welfare losses to citizens due to restrictions on economic activities from establishing new offshore MPAs in Latvian waters. The scenarios for the economic valuation were based on analysing the supply of ES from the protected marine habitats, showing changes in the ES supply in policy relevant scenarios of the MPA size. Our study evaluates a wide array of ES delivered by offshore protected habitats and reveals that citizens’ willingness-to-pay for preserving habitats and ES supply exceeds their welfare losses from restrictions in economic activities. Our approach supports the prioritisation of habitat types according to their contribution to ES supply and benefits for citizens. The analysis can be complemented with spatial data regarding distribution of habitats, providing an opportunity to identify areas with the highest ES benefits to support marine protection and spatial planning.