Francisco Mas-Ruiz

Dr. Francisco Mas-Ruiz


Research Focus & Metrics

Academic Career Length

25Years (2002-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2005 in Annals of Tourism Research
Verified
Journal Article
Closed access
JNJuan Luis Nicolau
Juan Luis Nicolau
FMFrancisco Mas-Ruiz
Francisco Mas-Ruiz

1 July 2005 in International Journal of Service Industry Management
Verified
Journal Article
Closed access
PDF file
JNJuan Luis Nicolau
Juan Luis Nicolau
FMFrancisco Mas-Ruiz
Francisco Mas-Ruiz
Purpose – This study intends to decompose the tourist choice process into two stages (decision to take a holiday and tourist expenditure), and to propose and test various expectations on the dimensions which explain the above decisions. Design/methodology/approach – In order to simultaneously model the two decisions, we use a system of equations based on the Heckit model. Findings – The dimensions affecting the decision to go on holiday are income, household size, education, size of the city of origin and opinion of going on holiday. The determinant factors influencing the level of expenditure are distance between origin and destination, type of accommodation, income, household size, age, marital status and length of stay. An important finding of this analysis is the differentiated effect of a given dimension on each decision. Research limitations/implications – The lack of information on some explanatory dimensions. Joint modelling. The spending decision should be modelled jointly with the decision to go on holiday due to the dependency between them. Practical implications – The promotion of destinations should be developed with special attention paid to some faraway markets of origin, due to the expected propensity for these tourists to spend longer periods at the destination. The specialisation of destinations in terms of accommodation type and length of stay. The design of holiday packages should be adapted to the needs of the tourists identified, as they represent the most profitable tourist profiles. Originality/value – The particular findings, and the research and practical implications proposed show the relevance of the topic analysed. Also, these aspects are backed by a sample of 3,781 individuals, which assures the robustness of the results.

1 May 2002 in International Journal of Service Industry Management
Verified
Journal Article
Closed access
PDF file
ADAna B. Casado Díaz
Ana B. Casado Díaz
FMFrancisco Mas-Ruiz
Francisco Mas-Ruiz
The objective of this study is to examine the relationships that exist among the attributions, the affect and behavioural intentions of consumers who suffer delays in services. As a new element, we propose to consider two different affective dimensions: anger (emotional reaction) and satisfaction with the service (cognitive and emotional evaluation). The methodology employed is based on structural equation modeling and the empirical application in the airline industry, which was carried out in Spain, demonstrates the existence of the sequence “attribution‐affect‐behavioural intention”, with anger being the mediator in the relationship between the attribution of control on behavioural intention (propensity to complain and repurchase intentions).

1 February 2006 in International Journal of Retail & Distribution Management
Verified
Journal Article
Closed access
RSRicardo Sellers-Rubio
Ricardo Sellers-Rubio
FMFrancisco Mas-Ruiz
Francisco Mas-Ruiz
Purpose: To estimate the economic efficiency of supermarket chains in the Spanish retailing industry.Design/methodology/approach: The methodology applied is based on the non‐parametric technique of data envelopment analysis. The empirical application is carried out on a sample of 100 supermarket chains between 1995 and 2001.Findings: The results reveal high levels of economic inefficiency in the Spanish retailing sector.Research limitations/implications: The generalisation of the conclusions of the study to the whole sector should be made with caution, given the fact that only one of the players in the channel of distribution has been analysed.Practical implications: Efficiency analysis facilitates the management of the intermediaries themselves at a horizontal level, allowing the realisation of “benchmarking” analysis. Producers can also identify the efficient retailers, what could be useful for vertical relationships in the channel.Originality/value: For the first time, this study analyses the economic efficiency of the intermediaries in the Spanish retailing sector.

1 October 2008 in Tourism Management
Verified
Journal Article
Closed access
JNJuan Luis Nicolau
Juan Luis Nicolau
FMFrancisco Mas-Ruiz
Francisco Mas-Ruiz