Francisco J. Mas-Ruiz is a professor of marketing in the Department of Marketing at the University of Alicante in Spain. He is a doctor of business administration at the University of Alicante in 1994. He is the director of this department. His research interests include conceptual as well as empirical problems concerning agribusiness, service marketing, consumer behaviour and competition analysis in marketing. His most important publications have been in British Food Journal, Strategic Management Journal, Journal of Business Research, International Journal of Market Research, International Food and Agribusiness Management Review, International Journal of Service Industry Management, International Marketing Review and European Journal of Marketing, among others.
Francisco J. Mas-Ruiz is a professor of marketing in the Department of Marketing at the University of Alicante in Spain. He is a doctor of business administration at the University of Alicante in 1994. He is the director of this department. His research interests include conceptual as well as empirical problems concerning agribusiness, service marketing, consumer behaviour and competition analysis in marketing. His most important publications have been in British Food Journal, Strategic Management Journal, Journal of Business Research, International Journal of Market Research, International Food and Agribusiness Management Review, International Journal of Service Industry Management, International Marketing Review and European Journal of Marketing, among others.