Siew Imm Ng completed PhD in Management from University of Western Australia. She is currently an Associate Professor in the School of Business and Economics, University Putra Malaysia. She has industry experience in the areas of human resource and export management with internationalizing Malaysian companies. She teaches Principles of Management, Cross Cultural Management and Business Research Methods. She has authored and co-authored many articles in refereed and professional journals, including Tourism Management, International Marketing Review, Journal of Hospitality & Tourism Research, British Food Journal, Asia Pacific Journal of Marketing and Logistics, and Journal of Air Transport Management.