Gaetano Chinnici (PhD) is Full Professor of Agricultural Economics and Rural Appraisal at the University of Catania (Italy), Department of Economics and Business (DEI). His recent research interests are related to the management of agro-food system, with a specific focus on marketing, innovation, sustainability and circular economy. His research interests are also related to consumer attitudes and behaviours (theory and empirical applications), food product marketing (especially organic products), economic services in agriculture, economic and spatial analysis and application models, technological innovation economics, and economic evaluations in cereal and wine sectors.