The normal‐faulting earthquake of 6 April 2009 in the Abruzzo Region of central Italy caused heavy losses of life and substantial damage to centuries‐old buildings of significant cultural importance and to modern reinforced‐concrete‐framed buildings with hollow masonry infill walls. Although structural deficiencies were significant and widespread, the study of the characteristics of strong motion data from the heavily affected area indicated that the short duration of strong shaking may have spared many more damaged buildings from collapsing. It is recognized that, with this caveat of short‐duration shaking, the infill walls may have played a very important role in preventing further deterioration or collapse of many buildings. It is concluded that better new or retrofit construction practices that include reinforced‐concrete shear walls may prove helpful in reducing risks in such seismic areas of Italy, other Mediterranean countries, and even in United States, where there are large inventories of deficient structures.

This paper describes the rehabilitation of the S. Giorgio Church Bell-Tower (Trignano, Municipality of S. Martino in Rio, Reggio Emilia, Italy), completed in September 1999. This masonry building, seriously damaged by the earthquake of October 15th 1996 which struck the Reggio Emilia and Modena Districts (Italy), was investigated by the authors immediately after the seismic event, as other ancient Cultural Heritage Structures (CUHESs) in the same area. In the past, seismic events have visited substantial destruction that translates into a significant loss of architectural heritage. The most common solution traditionally used to enhance the CUHESs seismic behaviour is the introduction of localized reinforcements, usually Traditional Steel Ties (TSTs), increasing stability and ductility. Anyway, in many cases said reinforcement techniques, often too invasive, proved to be inadequate to prevent collapse. For these reasons, the Bell-Tower intervention applies Innovative Antiseismic Techniques (IATs) by the use of superelastic Shape Memory Alloy (SMA) Devices (SMADs), a technology developed after a large amount of theoretical studies, numerical analyses and test campaigns. The SMADs, which can be considered a powerful tool with respect to the traditional methods, provide acceleration reduction, force limitation and energy dissipation. Furthermore, they are characterized by low invasivity and complete reversibility. When another earthquake occurred on June 18th 2000, with the same epicenter and a comparable Richter Magnitudo, the Bell-Tower, subjected to a new investigation, showed no damage of any type. Thus, the new seismic event has been the best verification of the retrofit intervention.