Marija Mosurović Ružičić

Dr. Marija Mosurović Ružičić

Research Associate
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Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 August 2024 in Buildings
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DKDragan Komatina
Dragan Komatina
Mirjana MiletićMirjana Miletić
Mirjana Miletić
Marija Mosurović RužičićMarija Mosurović Ružičić
Marija Mosurović Ružičić
This study explores the impact of artificial intelligence (AI) on the behavior and knowledge of final-year architectural students in Serbia and Montenegro. It aims to describe how students approach sustainability in architecture and their use of AI tools within this context. The primary objective is to analyze how AI affects students’ understanding of sustainable architecture indicators and how sustainability challenges and concerns influence AI applications. Using a comparative analysis approach across the two countries, this research employs surveys to test various hypotheses regarding the effects of AI on students’ perceptions of sustainability and their use of AI to achieve sustainable outcomes. The findings highlight a significant relationship between students’ knowledge of sustainability and their use of AI, revealing different influencing factors. These insights are essential for predicting future AI usage in architectural practice and provide a theoretical foundation for assumptions about sustainability in architecture. This study’s findings offer valuable guidance for refining curricula at the universities involved, aiming to enhance the integration of AI and sustainability in architectural education.

24 March 2021 in Sustainability
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Marija Mosurović RužičićMarija Mosurović Ružičić
Marija Mosurović Ružičić
Mirjana MiletićMirjana Miletić
Mirjana Miletić
Marina DobrotaMarina Dobrota
Marina Dobrota
Influences from the modern business environment indicate the need for the incorporation of sustainability concepts from an innovation system perspective. In the presented research, we emphasize the energy efficiency concept within the frame of sustainability and innovation. The aim of this research was to underline and explore the relationships between innovation, energy efficiency, and sustainability in the construction industry. To answer the research questions, a questionnaire was created to explore the impact of the energy efficiency certification process on the innovation behavior of construction industry enterprises in Serbia. The results show that energy efficiency has supported innovation, and that there exists a relationship between sustainability and innovativeness in the construction industry. Applying energy efficiency passports has influenced the co-operation of enterprises in the construction sector and other actors in the national innovation system in Serbia. The innovation concept demonstrates that enterprises in the construction industry should be observed as a part of the wider picture—the national innovation system. In turn, the specific context of a particular national innovation system should be seen within the wider picture of national innovation systems of Central and Eastern European Countries (CEECs).

16 December 2011 in Innovation: The European Journal of Social Science Research
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Closed access
Marija Mosurović RužičićMarija Mosurović Ružičić
Marija Mosurović Ružičić
DKDjuro Kutlača
Djuro Kutlača
The area of innovation and innovation activities includes numerous aspects and changes needed to increase and improve the innovation potential of firms. Besides technological changes, organizational changes also play a very important role. Although these changes are considered within a wider innovation concept that is not limited merely to technological changes, they can significantly influence business improvement. Statistical data processing of an official pilot study – conducted by Statistical Office of the Republic of Serbia in cooperation with the Mihajlo Pupin Institute – illustrates the significance of organizational design regarding the innovative behavior of a company. It also points out that some elements of organizational design give a remarkable impetus to the innovative behavior of corporations, while others can be seen as a limiting factor. Detailed statistical analysis shows that one component of organizational design, namely the introduction of a new or significantly improved knowledge management system for a better use or exchange of information, knowledge and skills within companies, has the most influence on the innovation behavior of the company. Another component, a firm's completely new or significantly different relation with other firms or public institutions (such as alliances, partnerships, outsourcing or sub-contracting), has the least influence. These analyses are of crucial importance for defining the innovation pattern related to corporation management.

11 July 2022 in Sustainability
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Sonja Obrad ĐuričinSonja Obrad Đuričin
Sonja Obrad Đuričin
IBIsidora Beraha
Isidora Beraha
Olivera JovanovicOlivera Jovanovic
Olivera Jovanovic
Marija Mosurović RužičićMarija Mosurović Ružičić
Marija Mosurović Ružičić
MLMarija Lazarević-Moravčević
Marija Lazarević-Moravčević
MPMihailo Paunovic
Mihailo Paunovic
We aimed to assess the efficiency of the selected national innovation policy programs in the Republic of Serbia. We analyzed the impact of the Innovation Fund’s Mini-Grants and Matching Grants programs on the operating revenue growth of beneficiary micro, small, and medium enterprises. An econometric analysis of panel data was conducted. Because of the small number of periods observed, a model of individual effects was applied. Conclusions and recommendations were based on the results of random effects models. The findings indicate that program funding increased business revenues compared to the period before and that there was a direct link between indebtedness and revenue growth, which confirmed the positive impact of financing on the sustainable development prospects of beneficiaries through facilitating access to funding and innovation capacity improvement. These findings can have important policy implications as they provide guidelines for designing future actions and empirically confirm the need to increase public expenditures for innovation policy.

13 April 2025 in Sustainability
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Mirjana MiletićMirjana Miletić
Mirjana Miletić
DKDragan Komatina
Dragan Komatina
Marija Mosurović RužičićMarija Mosurović Ružičić
Marija Mosurović Ružičić
This paper provides a comparative analysis of green building strategies in circular cities from an architectural perspective. It focuses on Belgrade, Serbia, which has a temperate continental climate, and Podgorica, Montenegro, with a mild subtropical climate. The data were gathered through an online questionnaire disseminated among 140 architects in both cities. A five-point Likert scale was applied, and the data were analyzed using the Statistical Package for the Social Sciences (SPSS, version 23). Descriptive statistics, factor analysis, reliability testing, and group comparison methods were employed to ensure a valid, reliable, and transparent framework for processing and interpreting the research of data. By analyzing locally available materials, technologies, and climate factors, the research found that the adoption of circular economy principles does not significantly differ between the cities. This suggests that economic and policy-related factors may have a greater influence than initially expected. Additionally, there was no significant difference in the integration of greening strategies integration (p = 0.08), challenging the assumption that climate-responsive design would lead to distinct variations in urban form. However, locally available materials and technologies had a stronger impact on green building practices in Serbia (p = 0.01). The study highlights that sustainable architecture is shaped by a combination of local resources, regulatory frameworks, and socio-economic conditions rather than climate factors alone. These insights contribute to the theoretical advancement of climate-smart green building strategies in circular cities. They provide valuable guidance for practitioners and policymakers. Future research should further explore the interplay of socio-economic and regulatory influences to refine strategies for climate-responsive and circular architecture.

1 January 2020 in Ekonomika
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PVPredrag Vuković
Predrag Vuković
Marija Mosurović RužičićMarija Mosurović Ružičić
Marija Mosurović Ružičić
The aim of the paper work is to present the concept of food tourism with a special emphasis on potentials for its development in the area of AP Vojvodina in the Republic of Serbia. Special attention is given to presentation of local resources (natural, social, etc.) that are suitable for development food tourism. Also, the paper work points out the importance of tourism events that contribute to the popularization of local culinary specialties, i.e. manifestations that take place in honor of food in rural areas, which can and /or already represent the basis for development food tourism. Authors give emphasis in research for possibilities for complementary development different types of tourism based on food which is characteristic for the area of AP Vojvodina and special attention are given on rural tourism development. On that way article showes some guidelines for future development of food tourism in target area. If tourism would be linking with agricultural production, ie. food that is characteristic for the region of AP Vojvodina, a new quality of image of tourist destination would be obtained. Through linking tourism, agriculture, events, food trade, can be start up development of rural areas of AP Vojvodina and it can be one of the possible ways how to slove numerous problems that burdning rural areas of this region nowadays.