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Stephanie Welcomer
Maine Business School, University of Maine, Orono, ME 04469, USA

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Journal article
Published: 31 July 2021 in Sustainability
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We examine consumer expectations about how specialty versus conventional food products affect well-being and how small, artisan producers can use that information to design better customer experiences. Drawing on recent work examining the costs and benefits of pleasure- and meaning-based consumption, we investigate whether consumer expectations that specialty products are more meaningful lead to increased desire for additional product information. We selectively sampled from the target market of interest: high-involvement consumers who regularly consume a food (cheese) in both more typical and specialty forms. The authors manipulate product type (typical versus special) within participant and measure differences in expected pleasure and meaning as well as a variety of behaviors related to and preference for additional product information. We find that these high-involvement consumers expect special food products to provide both more meaningful (hypothesized) and more pleasurable consumption experiences (not hypothesized) than typical food products. Consistent with our theory, consumer use of, search for, and preference for additional product information was greater for special products. A causal mediation analysis revealed that expectations of meaning mediate the relationship between product type and utility of product information, an effect which persists controlling for the unexpected difference in expected pleasure.

ACS Style

Erin Percival Carter; Stephanie Welcomer. Designing and Distinguishing Meaningful Artisan Food Experiences. Sustainability 2021, 13, 8569 .

AMA Style

Erin Percival Carter, Stephanie Welcomer. Designing and Distinguishing Meaningful Artisan Food Experiences. Sustainability. 2021; 13 (15):8569.

Chicago/Turabian Style

Erin Percival Carter; Stephanie Welcomer. 2021. "Designing and Distinguishing Meaningful Artisan Food Experiences." Sustainability 13, no. 15: 8569.

Research article
Published: 16 February 2010 in Organization & Environment
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In Maine, narratives of sustainability have emerged in response to a proposed national park to be located on forestland traditionally owned and managed by private forest products companies. These responses are evident in this case study of texts from 1994 to 2005, in which competing sustainability narratives are analyzed. The narratives detail how the past, present, and future of the state’s forests have been constructed as depicting the forest as either (a) a reinvented sustainable landscape or (b) an unsustainable landscape with potential to be restored. Although sustainability is a concept and practice germane to both those proposing a new use for the land and those fighting such a change, sustainability narratives take different shapes—of progress or decline—depending on how humans are depicted in relation to the forest. Thus, competing narratives portray progress as a reinvented forest and decline as a yet-to-be restored forest. This study contributes to understanding environmental issues as contested sustainability and offers an empirical longitudinal study of the forms and content of competing sustainability narratives. In 2005, the focus of this conflict shifted away from the park proposal and toward an application by Plum Creek Timber to develop portions of 426,000 acres, some of which are located in the park’s proposed region. A revised and approved version of Plum Creek’s development plan is currently under appeal.

ACS Style

Stephanie A. Welcomer. Reinventing vs. Restoring Sustainability in the Maine Woods: Narratives of Progress and Decline. Organization & Environment 2010, 23, 55 -75.

AMA Style

Stephanie A. Welcomer. Reinventing vs. Restoring Sustainability in the Maine Woods: Narratives of Progress and Decline. Organization & Environment. 2010; 23 (1):55-75.

Chicago/Turabian Style

Stephanie A. Welcomer. 2010. "Reinventing vs. Restoring Sustainability in the Maine Woods: Narratives of Progress and Decline." Organization & Environment 23, no. 1: 55-75.

Journal article
Published: 01 September 2000 in Human Relations
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One community's resistance to the projected siting of a hazardous waste facility provides a case study of clashing discourse between modernity's champions and its sceptics. The events and outcomes of this case raise questions about the widespread assumption that science, reason and rationality are necessarily the bases for good decisions in society. This study highlights the contemporary citizen, deeply sceptical of the rational state and modern business practice, and fearful that personal and communal identity will be threatened by forces over which local residents have no control. In this case, site developers and community members engaged in numerous rhetorical exchanges. The developers conducted their side of the discourse according to the tenets of reason and rationality. The community, however, imposed emotional interpretations on the situation, thus radically undermining the possibilities of communicative rationality and challenging the tacit `rules' of modern discourse. The public debate between the protagonists revealed emergent themes of identity disruption, mistrust and polarization.

ACS Style

Stephanie A. Welcomer; Dennis A. Gioia; Martin Kilduff. Resisting the Discourse of Modernity: Rationality Versus Emotion in Hazardous Waste Siting. Human Relations 2000, 53, 1175 -1205.

AMA Style

Stephanie A. Welcomer, Dennis A. Gioia, Martin Kilduff. Resisting the Discourse of Modernity: Rationality Versus Emotion in Hazardous Waste Siting. Human Relations. 2000; 53 (9):1175-1205.

Chicago/Turabian Style

Stephanie A. Welcomer; Dennis A. Gioia; Martin Kilduff. 2000. "Resisting the Discourse of Modernity: Rationality Versus Emotion in Hazardous Waste Siting." Human Relations 53, no. 9: 1175-1205.