WONG KEE LUEN

Dr. WONG KEE LUEN


Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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JSJia Jia Sim
Jia Jia Sim
SLSiu Hong Loh
Siu Hong Loh
WLWONG KEE LUEN
WONG KEE LUEN
CCChee-Keong Choong
Chee-Keong Choong
This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT), together with the trust-building mechanisms, this study explored the importance of the institutional mechanisms and their moderating effects between trust in the vendors and intention to adopt m-commerce. Traditionally, the effects of institutional mechanisms on trust and adoption intention have been considered separately in different study contexts. The purpose of this study was to extend the literature by simultaneously exploring two institutional mechanisms that are conceptually highly similar to each other, namely, structural assurance (SA) and perceived effectiveness of e-commerce institutional mechanisms (PEEIM). A self-administered survey was used to collect data, which were analyzed using partial least squares structural equation modelling (PLS-SEM). The results revealed that most of the constructs examined have significant relationships with the intention to adopt m-commerce. Additionally, PEEIM exhibits a significant moderating effect but SA does not. This study delineates how trust-building mechanisms play important roles in increasing consumers’ confidence in order to promote m-commerce adoption.

31 December 2018 in Journal of Business and Social Review in Emerging Economies
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CLClaudia Laua
Claudia Laua
CCChee-Keong Choong
Chee-Keong Choong
WLWONG KEE LUEN
WONG KEE LUEN
The study tested a modified Theory of Planned Behaviour model with an added variable of past experience to predict managers’ intention to hire older workers. Surveyed locations were the western coast of Peninsular Malaysia. A cross-sectional data was collected via personal administered questionnaires surveys (n=468). A response rate of 78% (M=59.6%; F=40.4%) was recorded. Models and hypotheses testing were performed using SEM-PLS. Values from internal consistency reliability tests indicated all values were accepted and demonstrated a high level of reliability. Convergent and discriminant validities were well established. Both tolerance and VIF values suggested no potential collinearity problem. The modified model accounted R2=0.377. The findings suggested that the antecedents and intention were related and that the 3 hypotheses (H1, H2, and H3) were supported. The empirical result derived is expected to bring awareness to business organizations on the benefits of a diversified workforce, a better understanding on the effects of attitudes, subjective norms and past experience on managers’ intention when hiring older workers. Relevant public policy makers are able to, from the outcome of the study, formulate and implement workplace good practices to help prolong older workers work life, which in turn would greatly relief the Government from financial burden due to unemployed older workers. In addition, the result further encourages more future research to enrich the body of knowledge of Malaysian research literature on ageing workforce.