Tourists’ pro-environment behavior (TPEB) plays a central role in fostering a destination’s sustainability. As an essential connection between tourist and destination, destination psychological ownership (DPO) has been found to exert a direct effect on TPEB. Still, a more profound underlying psychological mechanism behind this relationship remains unclear. This study proposed a moderated mediation model to investigate the ways in which DPO influences TPEB by addressing the mediating role of ascribed responsibility and the moderating role of perceived effectiveness. Data collected from 419 tourists at three national tourist resorts in China, through an on-site intercept survey, were analyzed using structural equation modeling (SEM) and the bootstrap approach. The results indicated that DPO positively impacts TPEB, and ascribed responsibility partially mediates such effect. Furthermore, perceived effectiveness moderates the direct impacts of DPO and ascribed responsibility on TPEB, as well as the indirect effects of DPO on TPEB through ascribed responsibility. The proposed model extends the existing literature by exploring the mediating mechanism of how DPO affects TPEB and the potential boundary condition. Meanwhile, the findings illuminate implications for tourism management to advocate TPEB effectively.

The Yangtze River Delta urban agglomeration is the leading and demonstration area for the high-quality development of culture tourism (HDCT) in China. It is of great significance to study the spatiotemporal characteristics and impact mechanism of the HDCT for revealing the internal law of HDCT and promoting the collaborative innovation of culture tourism among cities. Based on the scientific construction of the evaluation system of HDCT, this paper made a quantitative analysis of 26 cities’ HDCT by using coupling coordination degree model, Lisa spatiotemporal transition and spatial Durbin model (SDM). The results show that: The overall level of 26 cities’ HDCT shows a fluctuating upward trend, and presents a "Z" pattern in space. More than 80% of the cities are at the medium and high level. Shanghai has obvious advantages in the primacy degree. There is a significant positive spatial autocorrelation among cities with high-quality of culture tourism development. The spatial clustering and proximity of the same kind are increasing, and the radiation effect is gradually obvious. The local spatial association patterns are mainly HH and LL agglomeration, and the characteristics of polarization are gradually prominent. The local spatial correlation structure of HDCT has strong stability, the transfer inertia between types is prominent, and the overall spatial evolution is lack of integration with obvious path dependence and lock-in effect. The spatiotemporal evolution of the HDCT is a complex process under the interaction of multiple factors, and there is a significant spatial spillover effect (0.256). The level of economic development, technological innovation, professional talent allocation are the three main factors. According to the dominant factor, it can be divided into economy stabilizing type, industry optimizing type, innovation driving type and traffic impacting type. These findings have implications for local governments and tourism management departments to achieve high-quality innovative development of cultural tourism.

On the basis of constructing the index system of measuring cultural tourism development quality (CTDQ), this paper explores the spatiotemporal evolution of CTDQ and its influencing factors in the Yangtze River Delta of China by using quantitative methods. The results show that the CTDQ was at a medium level with a Z-shaped spatial rising trend and significant agglomeration. The CTDQ of 41 cities had significant spatial spillover effect under the interaction of multiple determinants and can be divided into four types. The findings have implications for local governments to achieve high-quality innovative development of cultural tourism and maintain tourism sustainability.

As a driver of tourist-oriented citizenship behavior (TOCB), the effect of social support has not been thoroughly investigated. Grounded in a framework integrating the stimulus-organism-response model and self-determination theory, this study investigates how social support influences TOCB through the sense of self-determination. Structural equation modeling is used to analyze the survey data collected from 377 tourists in China. It is found that social support (information and emotional support) have a remarkably positive impact on the sense of self-determination (perceived autonomy, competence, and relatedness) which have an intermediary role in the relationship between social support and TOCB. This study provides empirical evidence for the marketing strategies of tourism destinations and enterprises.