The management and marketing of fruit requires data on expected numbers, size, quality and timing. Current practice estimates orchard fruit load based on the qualitative assessment of fruit number per tree and historical orchard yield, or manually counting a subsample of trees. This review considers technological aids assisting these estimates, in terms of: (i) improving sampling strategies by the number of units to be counted and their selection; (ii) machine vision for the direct measurement of fruit number and size on the canopy; (iii) aerial or satellite imagery for the acquisition of information on tree structural parameters and spectral indices, with the indirect assessment of fruit load; (iv) models extrapolating historical yield data with knowledge of tree management and climate parameters, and (v) technologies relevant to the estimation of harvest timing such as heat units and the proximal sensing of fruit maturity attributes. Machine vision is currently dominating research outputs on fruit load estimation, while the improvement of sampling strategies has potential for a widespread impact. Techniques based on tree parameters and modeling offer scalability, but tree crops are complicated (perennialism). The use of machine vision for flowering estimates, fruit sizing, external quality evaluation is also considered. The potential synergies between technologies are highlighted.