The present study examines the impacts of cooperative learning on the motivation for 72 second-year Vietnamese higher education students in the Research Methods in Education over the nine-week course. Seventy-two students were allocated into two smaller groups of 36 students. The same lecturer was assigned to teach these two groups of students. Cooperative learning was applied for the experimental group, while lecture-based teaching was utilized in the control group for the whole course. The study outcome demonstrated significant higher learning motivation in the experimental group than that in the control group. Implications for innovation in teaching methods and further research are suggested to popularize more cooperative learning for better learning outcomes.

This study aimed to investigate the relationship between security, individuality, reputation on cognitive trust, perceived risk, consumer attitudes, and purchase intention of online shopping. This study extended the model of customers “online shopping intention, including from the positive impact of customer trust and the negative impact on customers” perceived risk on online sales businesses. The research method used to evaluate and test the scale and theoretical model in the study is quantitative research with sample size n = 358 through the survey to deliver questionnaires directly to subjects in Vietnam. Structural equation modeling (SEM) was employed for data analyses. The results showed that security, and reputation positively affect cognitive trust, whereas it negatively affects perceived risk. Additionally, privacy has a negatively influence cognitive trust and perceived risk. Besides, cognitive trust had a positive influence on attitudes towards online shopping, but perceived risks negatively affect attitudes towards online shopping. In addition, the attitude towards online shopping positively affected customers’ intention to purchase online. Finally, attitude as a mediator, we confirm that there exists an indirect relationship between cognitive trust, perceived risk and purchase intention, which make a considerable contribution to a better insight into consumer behavior on online shopping in Vietnam. This study gave enterprises owners’ recommendations which is understanding the nature of online transactions which are customers and enterprises interact and transact mainly through websites and interfaces, which needs to build trust and peace of mind for customers is definitely consider seriously. The results may be generalized to a limited extent.

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 295 customers using confirmatory factor analysis and structural equation modeling, accordingly. By empirical analysis, the study developed a new model presenting positive significant relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the study’s findings, managerial implications are discussed. Customers’ experience about the global brand can increase the authenticity and equity of the brand in the market as well as understandings of what consumers feel about products/services in order to improve their satisfaction. Besides, this study experimented with both concepts and found a positive significant relationship between brand experience and brand authenticity. The more customers use and feel the products/services, the more authentic values that the brand has.