Dr Daniela Dumbraveanu is a geographer whose experience spans almost 30 years with a research interest in: tourism interpretation, promotional policies for tourism, brand identity, and branding and destination development. She is also the president of the UNIVERSITUR NGO and supervised numerous non-formal education-related projects from this capacity. She activated as a visiting lecturer for ten years at the Liverpool Hope University, in the EVS Department, while also gathering impressive consultancy expertise with The Iron Gates Natural Park Administration, Romanian Ministry of Tourism, Mehedinți County Council Authority, FORMAS—The Swedish Research Council, FSC (Field Studies Council) UK, School Inspectorate Mehedinți County, or the British Council.