Syed Hassan Raza has a Ph.D. in Communication and a minor in International Advertising and Cross-Cultural Communication from the School of Multimedia Technology and Communication, Universiti Utara Malaysia. He is an Associate Professor in the Department of Communication Studies at Bahauddin Zakariya University. He conducts research in Advertising, Marketing Communication, Health Communication, Cross-cultural communication, New media, and Journalism. He has published in reputed international Web of Science and Scopus-indexed journals.