Sam Solaimani is a Research Associate at Nyenrode Business University, Adjunct Professor of Technology & Operations Management at American University in Bulgaria, and Senior Manager at Accenture, The Netherlands. Sam holds a PhD from the Delft University of Technology, focusing on business model innovation in supply networks, graduated Cum Laude in Business Information Systems (MSc.) from the University of Amsterdam, and has a BSc in Information Science from Utrecht University. He has published in many academic journals, including SCM: An International Journal, European Management Review, Journal of Business Research, and Information Systems Frontiers. His interests revolve around ESG, Sustainability, Digital Transformation, (Gen)AI, Operational Excellence, and the impact of emerging technologies on firms’ Business and Operating Models.