Anna Schneider-Kamp is an Associate Professor of Health and Consumption and holds a PhD in Economics & Business Administration. Her main research interest is located at the nexus of health practices, health consumerism, and the organization of professional healthcare. Anna investigates how health-related practices are shaped by socio-cultural, institutional, and market dynamics across diverse contexts, including self-care, digital health technologies, and health promotion and prevention programmes. Recent work has advanced Anna's ongoing development of her conceptualization of health capital, drawing on Bourdieusian capital theory to understand how individuals mobilize social, cultural, and economic resources to nurture their health. This framework has been applied as an analytic framework to explain health-related behaviour within increasingly digitalized healthcare systems. Anna's current research zooms in on the implications of emerging technologies such as artificial intelligence (AI) in clinical practice. This includes empirical and conceptual studies on the integration of AI into healthcare work, its effects on professional identity, and the ethical and organizational tensions it introduces.