The process of shaping an entrepreneurial identity is emerging as a focal point in the field of entrepreneurship. Scholarly efforts to date have turned attention to what happens during the process of identity creation, how, and why. In this article, we seek to extend the current literature by examining how entrepreneurs mold their entrepreneurial identities while enacting circular business models. Specifically, identity construction under circular business modeling is proposed as a negotiation process whereby the conflict mechanisms by which entrepreneurs construct their entrepreneurial identities are highly influenced by stakeholders’ interests. Propositions regarding the inherence of stakeholders are presented and discussed.

Purpose: Nurturing the social identity approach, encompassing social identity theory and self-categorisation theory, this study aims to unravel the process of entrepreneurial identity construction among communitarians. It seeks to uncover the psychological mechanisms through which entrepreneurs categorise themselves as communitarians, highlighting the importance of community salience, trust and engagement. Design/methodology/approach: This quantitative study comprises a sample consisting of 253 entrepreneurs. This research presents a sequential mediation model, drawing on salience, trust and engagement as antecedents of social entrepreneurial identity. By analysing the step-by-step mediation process, the research offers a nuanced understanding of how these community dynamics contribute to shaping entrepreneurial identity. Findings: Entrepreneurs deeply connected to their communities do not naturally identify as communitarians; rather, it is the trust they build and the engagement they foster that shape their entrepreneurial identity. Communal bonds are not merely a backdrop for entrepreneurship but a driving force that moulds identity and action. This study evidenced that the salience of community positively influences community trust and engagement, which, in turn, enhances the development of entrepreneurial identity as communitarians. This underscores the role of social dynamics in shaping entrepreneurial attitudes, beliefs and behaviours. Originality/value: This research confers a deeper understanding of how entrepreneurs construct and enact their identities, shedding light on the dynamic interplay between social context, shaping attitudes, cognition and behaviours. Exploring entrepreneurial identity among communitarians offers new insights into how social dynamics shape entrepreneurial actions. The study’s value extends to practical applications, offering guidance for policymakers and community leaders in fostering supportive environments that enhance entrepreneurship through greater community engagement and trust.

Global66 is a business-to-consumer and business-to-business digital payments and remittance platform. Established in 2018, this firm is revolutionizing the international money transfer service in Latin America, a region with historically financially underserved markets. Through the platform, individuals can send digital transfers in minutes at less than half the cost of traditional alternatives. Beneficiaries can receive funds digitally into their Global66 bank account or virtual wallet in their local currency. Since its establishment, Globa66 has sought to have an international operation. Consequently, they have expanded to eight countries in less than 4 years (Argentina, Chile, Colombia, Peru, Ecuador, Mexico, Brazil, and Spain). Based on its strategy and firm structure, Global66 has grown exponentially in 2020–2021, achieving a 500% increase in size. The case study builds on the born-global firms’ literature to explore how entrepreneurs integrate their opportunity-seeking behavior to capture value from diverse international markets since its establishment. The case indicates several strategic practices for entrepreneurs and managers to generate, consolidate, and scale a global business venture. <!----> <!----> <!----> <!---->

Fintual is a Y-Combinator-backed Chilean FinTech that provides access to a balanced investment portfolio through an easy-to-use app. Since 2017, the firm has had a national regulatory license that allowed it to build and offer innovative investment funds. It was the first goal-based investment platform in Chile. Unlike traditional financial services in the country, Fintual’s technology allows clients to create several investment objectives in parallel, each with a different time horizon and risk with a lower commission rate. Its business model allowed it to grow consistently through word of mouth in Latin America. At the end of 2021, the company managed US$753 million in assets from 81,000 clients. This case builds on the business model and business model innovation (BMI) literature to explore how organizations develop mechanisms for creating, delivering, and capturing value, including the design activities that enable this process. The case of Fintual highlights some macro-level antecedents and firm-level determinants that enable an innovative business model to disrupt a highly developed industry. <!----> <!----> <!----> <!---->