Interest in the study of rural tourism and its contribution to the development of rural mountain communities has increased in recent decades. It is recognized that many factors are involved in tourism development, and that residents play a key role in ensuring its success at a local level. This study aims to investigate the perceptions of the inhabitants of the mountainous rural area in the North-East Region of Romania (MRA) towards rural tourism, and to verify whether the development of entrepreneurship in this area is consistent with the positive/negative perceptions identified. A total of 1277 questionnaires were collected from the inhabitants of 78 sampled municipalities, and their processing using statistical methods shows that the inhabitants of two counties have positive perceptions of the living conditions in their communities, the involvement of the authorities in the development of tourism, and the exploitation of tourist attractions. On the other hand, comparing the values of entrepreneurship development indicators shows that two counties concentrate 91% of all active businesses and 94% of newly created businesses in the food and accommodation sector at the level of the study area, and the rate of creation of new businesses and their density have much higher values in these counties than in the county where the analyzed aspects are perceived negatively. The information provided by the research is particularly useful for regional and local authorities to make decisions related to more consistent funding of rural mountain tourism.

The measures taken by the states of the world to limit the disease with the Sars Cov 2 virus imposed, in the first phase of the pandemic, numerous restrictions on mobility and physical distance, a situation that significantly changed the way tourism is carried out worldwide. In this context, some typologies of tourist activities were highlighted, which before the pandemic represented only a small segment of tourist flows and economic benefits. The natural areas with dispersed tourist objectives, with low population densities, the local villages, have entered the sphere of interest of some social categories of population that access the international tourism or the urban cultural areas. Virtual tourism has gained more and more ground, the circulation of tourist information in the online environment has intensified through photos showing the behavior of tourists in the circumstances of the pandemic. The study aims to measure, through a comparative and diachronic analysis (before and during the pandemic), the perception and representation of tourism through geocoded photography and assess how the attractiveness of tourist resources in two geographical areas (Suceava County and Maramures County) has changed. Among the existing web photo distribution platforms, we analyzed the geocoded photos on the Picasaweb platform, this platform being in direct contact with the web service and Google street viewing services, popular in Romania. The research aims at analyzing the photographic appearances of the localities from the two counties, Suceava and Maramures in the period February - August 2020. Research methods used: analysis of tourist areas, statistical recording of tourist flows during the pandemic, comparison of the two regions with the intensity of tourist traffic reflected in the attached photos online, cartographic method by presenting tourist information on territorial options. In conclusion, it is observed that the hostile period of the pandemic had a positive impact on the sustainability of tourism, especially of those territories that are of great interest and became overcrowded in the same period of previous years.