Most solenoid valves in use today require a magnetic coil to be continuously energized to maintain the magnetization of the magnetic body in order to operate. The problem is that if the power is still supplied, the power consumption will continue. In addition, problems such as shortening the lifespan of solenoid valve internal parts due to the increase in the internal temperature of the electronic stability control (ESC) due to the continuous heating of the magnetic coil, and malfunction due to instantaneous power failure may occur. In this study, we conducted a study on the permanent magnet traction control valve (TCV) for ESC that can minimize the unnecessary power consumption of electric vehicle batteries. For optimal permanent magnet design, polarity direction setting and permanent magnet specifications were studied through FE simulation. A permanent magnet TCV was fabricated and an electromagnetic force test was conducted to compare and evaluate it with the FE simulation result. By using a permanent magnet, it was possible to lower the initial current value for the TCV to drive, therefore, it was possible to develop a permanent magnet TCV that can minimize the unnecessary power consumption of electric vehicle batteries.