In educational sense, the virtual reality shows its value when the user can actively participate in the creation and development of his knowledge. According to the MediaEvo Project and with the multiplayer educational game realized, the paper shows that the entertainment games platforms can also be used to develop platforms for multi-channel and multi-sensory cultural edutainment. Herein we present the process for collecting and processing data, the methodology and the tools used in the work and the multi-playing and artificial intelligence models implemented in the project. At the moment the MediaEvo Project is working in progress.

The article provides an overview of the digitisation project conducted by the Parco Archeologico dell’Appia Antica (PAAA) in Rome, focusing on an 11.7 km section of the Appian Way. This effort is part of the “Appia Regina Viarum” project, supporting the UNESCO heritage site candidacy of the Appian Way. Advanced sensor technologies, including the Mobile Mapping System (MMS), 360° Cameras, Terrestrial Laser Scanner (TLS), digital cameras, and drones, are employed to collect extensive data sets. The primary goal is to create highly accurate three-dimensional (3D) models for knowledge enhancement, conservation, and communication purposes. Innovative tools are introduced to manage High Resolution 3D textured models, improving maintenance, management, and design processes over traditional CAD methods. The project aims to develop multi-temporal Digital Twins integrated with historical documentation, such as Piranesi’s imaginary views and architect Canina’s monument reconstructions. These informative models function as nodes within the DT, serving the PAAA’s geographic hub by means of an eXtended Reality (XR) platform: the paper proposes bridging the physical object and virtual models, contributing to supporting the operators in the maintenance planning as well as information dissemination and public awareness, offering an immersive experience beyond conventional reality.

Religious routes and itineraries can be seen as promoting not only the sharing of ethical and religious values and sentiments of peace and brotherhood but also the awareness and personal growth of the traveller. Those who walk remote pilgrimage paths today wish to experience the fascination of the past, to feel something of the dread and the passion of ancient travellers, but they also seek to fulfil an emotional and intellectual need for authenticity, spirituality and culture. The Puglia region has numerous religious paths that arose in past centuries and continue to be practised by modern pilgrims, who treat the journey as an emotional, educational, social and participatory experience. Appropriate exploitation of this type of journey would enable the promotion of a “gentle” but no less successful tourism, above all in a period of social distancing and global suffering. The present study starts with a presentation of some of the precursors of the many routes that led from the Orient towards Rome, such as those of the Apostle Peter, St Francis of Assisi and the anonymous Pilgrim of Bordeaux. It then examines the new values that prompt people to follow the Via Francigena del Sud that runs along the Italian peninsula linking Europe north of the Alps to the ports of Puglia, and it is just an exemplary case aimed at fulfilling the potential of eastern Mediterranean coastal regions by offering cultural routes and itineraries for sustainable and quality tourism.

Religious tourism is a significant and growing field of tourism that overlaps with cultural tourism. It has the potential to improve the quality of life of those who live in places of faith or along routes of spiritual interest. Religious tourism involves a complex interplay of spiritual and economic motivations. Effective religious tourism management requires respect for spiritual values, partnerships, local engagement, and quality assessment. Devotional practices have evolved from medieval spiritual care to communal expressions and periodic rituals. This paper specifically analysed the characteristics of the Marian cult and pilgrimage flows to places of Marian faith. It examined their value potential from a religious and cultural perspective and their role as a particular attractor of experiential and quality tourism generated by the territorial context. The area of reference is the region of Puglia, which has often played the role of cultural bridge with the eastern coasts of the Mediterranean in the past. The second part of the paper focuses on the proposed itinerary along the Appian Way in its final route between Puglia and Basilicata. Marian shrines were sometimes the cause and sometimes the evidence of the cultural and economic poles that characterised the medieval and modern variants of this ancient road route. The study outlines a serial path that integrates the usual settlement or infrastructural levels of territorial knowledge with the Marian theme, which was analysed diachronically. An operational track in the contemporary territorial dimension emerged from the correlation of both the stratigraphic reading of the landscape and the interpretation of material and immaterial cultural heritage. This track aims to aggregate and promote the sustainable rediscovery of those places, which are largely cut off from the routes of mass tourism, in adherence to the most recent European and local cultural and landscape guidelines.