Francesca Bassi, PhD, is Associate Professor at the University of Padua, Department of Statistical Sciences, Italy. She teaches Marketing Research and Statistical Methods for Marketing. Her research interests include indicators and models for measuring the circular economy and sustainability; small and medium-sized European enterprises and dissemination of circular economy practices; analysis of the effects of microfinance programs for small businesses in developing countries; Statistical methods for market research and analysis, the design of marketing strategies, market segmentation.