We compute the conservative piece of the gravitational self-force (GSF) acting on a particle of mass m1 as it moves along an (unstable) circular geodesic orbit between the innermost stable orbit and the light ring of a Schwarzschild black hole of mass m2$\gg${}m1. More precisely, we construct the function huuR,L(x)$\equiv${}h$\mu${}$\nu${}R,Lu$\mu${}u$\nu${} (related to Detweiler's gauge-invariant ``redshift'' variable), where h$\mu${}$\nu${}R,L($\propto${}m1) is the regularized metric perturbation in the Lorenz gauge, u$\mu${} is the four-velocity of m1 in the background Schwarzschild metric of m2, and x$\equiv${}[Gc-3(m1+m2)$\Omega${}]2/3 is an invariant coordinate constructed from the orbital frequency $\Omega${}. In particular, we explore the behavior of huuR,L just outside the ``light ring'' at x=13 (i.e., r=3Gm2/c2), where the circular orbit becomes null. Using the recently discovered link between huuR,L and the piece a(u), linear in the symmetric mass ratio $\nu${}$\equiv${}m1m2/(m1+m2)2, of the main radial potential A(u,$\nu${})=1-2u+$\nu${}a(u)+O($\nu${}2) of the effective-one-body (EOB) formalism, we compute from our GSF data the EOB function a(u) over the entire domain 0<u<13 (thereby extending previous results limited to u$\le${}15). We find that a(u) diverges like a(u)$\approx${}0.25(1-3u)-1/2 at the light-ring limit, u$\rightarrow${}(13)-, explain the physical origin of this divergent behavior, and discuss its consequences for the EOB formalism. We construct accurate global analytic fits for a(u), valid on the entire domain 0<u<13 (and possibly beyond), and give accurate numerical estimates of the values of a(u) and its first three derivatives at the innermost stable circular orbit u=16, as well as the associated O($\nu${}) shift in the frequency of that orbit. In previous work we used GSF data on slightly eccentric orbits to compute a certain linear combination of a(u) and its first two derivatives, involving also the O($\nu${}) piece of a second EOB radial potential D\ifmmode\bar\else\textasciimacron\fi{}(u)=1+$\nu${}d\ifmmode\bar\else\textasciimacron\fi{}(u)+O($\nu${}2). Combining these results with our present global analytic representation of a(u), we numerically compute d\ifmmode\bar\else\textasciimacron\fi{}(u) on the interval 0<u$\le${}16.