Purpose: Cryptocurrencies put consumers at the heart of a potential revolution by shifting central authority to a distributed peer-to-peer monetary system. This study aims to perform a systematic literature review and bibliometric analysis within the topic of cryptocurrencies and consumer trust.Design/methodology/approach: The Web of Science database has been selected, and the analyses performed allowed us to identify five research trends obtained from the bibliographic coupling analysis: (1) Understanding consumer's (non)acceptance of cryptocurrencies, (2) Ethical aspects and trust in cryptocurrencies, (3) Blockchain technology as a trust-free technology, (4) The blockchain/trust economy, and (5) Blockchain technology: challenging trust.Findings: Findings uncover the intellectual structure in the field of cryptocurrencies and consumers' trust and offer insights on the pros and cons of consumers' willingness to trust the digital currency.Originality/value: The study proved a great gap in the current literature in linking cryptocurrencies and trust theories in a consumer context. The authors also outline several gaps that allowed us to propose future research guidelines.

Purpose: The purpose of this study is to analyze the entrepreneurial intentions of higher education students in a private higher education institution (HEI), enrolled in the following courses: Business Management, Hospitality Management, Tourism and Business Relations.Design/methodology/approach: A quantitative methodology was used through the application of a questionnaire in a private HEI located in the northern region of Portugal and 228 valid responses were collected.Findings: We have found out that (1) the elder the students are, the higher is the probability that they will consider entrepreneurship as the first option to enter the job market; (2) the courses of Business Management and Hotel Management are those that influence the entrepreneurial intentions most positively; (3) the more prepared a student feels in order to start a business, the more likely he will become an entrepreneur; (4) to consider entrepreneurship as the first option to enter the job market is positively influenced by the dimensions of the Attitude Toward Enterprise (ATE), namely, leadership, creativity, achievement and personal control; (5) to have a business idea could be motivated by the course in which the students are enrolled in, if they feel they are prepared to start a business, and by the dimensions of ATE.Practical implications: HEIs and/or regional governments may have an entrepreneurship support office, where students can get assistance in the process of creating their companies and develop innovative entrepreneurial models adapted to older students. The creation of “senior entrepreneurial ecosystems” can be an interesting path to be explored. HEIs can make extracurricular activities available to students. Policymakers must introduce entrepreneurship to primary and secondary education.Originality/value: This study increases the understanding of the individual characteristics of the students in a private HEI, as well as the courses that positively influence entrepreneurial intentions.

Purpose: – This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the brand clothing Salsa. This paper intends to analyse if the consumer knows about the meaning of social responsibility in the economic, social and environmental contexts. Design/methodology/approach: – This paper used a survey to assess the perception of the consumer of the social responsibility practices of the Salsa brand. The questionnaires were administered to consumers in the north of Portugal. The survey questions were tested through an exploratory factor analysis. A least squares estimation was performed to test the hypotheses. Findings: – The consumers revealed that they have four dimensions of perceptions of CSR: ecological reasons, no discrimination reasons, recycling reasons and communication reasons. The results suggest that the consumers consider that there are four aspects of CSR: economic, social, ecological and recycling. When it was verified that the personal concerns, regarding environment and recycling, play an important role in consumer decision, the seven stages of the consumer decision process developed by Blackwell et al. (2006) were evaluated. In this sense, it was observed that the knowledge of social responsibility practices and the dimensions of perceptions of CSR revealed by the consumers influence the purchase of the company’s products. Originality/value: – This paper obtained an interesting result in the sense that the consumers distinguish the environmental aspects on ecological and recycling. It is also observed that this distinction, allied to the knowledge of social responsibility practices carried out by the company, leads to the affirmation that the final disinvestment stage of the consumer decision process plays an important role in consumer decision.

We evaluate the intention to revisit a music festival, taking into account the Push factors (motivational factors), the Pull factors (the attributes of the destination) and the satisfaction level. We used a sample of 1179 answers. Our results show that the intention to return to this the event is influenced by the sociodemographic characteristics of the visitor, by the Push factors (the past experience with the festival), the Pull factors (visit to the city’s heritage and the festival’s attributes) and also the high levels of satisfaction. These results will be very useful to the organizers and local entities in order to define communication and marketing strategies. It will also attract a recurring audience that, in addition to the participation in the event, will also become involved with the city. In the context of the competition between tourism destinations, this information can be used by the different stakeholders to improve the success and impact of the event.

Purpose: This study, based on craft beer brands, aims (1) to explain the importance of four brand authenticity dimensions (continuity, originality, reliability and naturalness) in consumers' perceptions of brand image; (2) to verify if the brand–consumer emotional relationship (brand love) is enhanced by the consumer's perceptions of the brand's image; (3) to verify if the consumer's perceptions of the brand's image increase brand satisfaction; and (4) to verify if brand satisfaction increases brand love.Design/methodology/approach: Data were collected from consumers of different craft beer brands to evaluate the assumptions underlying the proposed conceptual model. In total, 175 questionnaire responses were used, and the model was estimated through structural equation modelling (SEM) with partial least squares (PLS).Findings: The results confirmed that brand authenticity is a strong antecedent of the brand image of craft beers, and that brand image affects both consumer brand satisfaction and brand love. The effect of brand satisfaction on brand love has also been confirmed. Craft beer brands should aim to attract more fan-consumers, i.e. consumers who seek an emotional relationship that manifests itself in affection, beauty, well-being and long-term commitment. Fan-consumers give their hearts/love and recommend the brand.Originality/value: The paper tries to fill two gaps in the literature. First, we make the initial empirical application of the Bruhnet al.(2012) scale and verify its adequacy in this context. Second, this is the first time that the model's design has been validated. The results allow us to confirm that authenticity is an antecedent of brand image, and its simultaneous impact on the consumer's brand love for, and satisfaction with, craft beer brands.

Purpose: The purpose of this paper is to evaluate the effect of the scandals and distrust over the past years in brand love regarding a classic and well-known financial brand. The authors consider the antecedents of brand love contemplating the role of negative emotions, engagement and authenticity. The authors study the brand of a Portuguese bank, Caixa Geral de Depósitos, which was associated with harmful management and had to be intervened with monetary aid from the government. Design/methodology/approach: An online questionnaire was used to collect data. The authors applied a confirmatory factor analysis and the hypotheses were tested by the structural equation modelling. Findings: The results show that negative emotions toward the brand have a direct and indirect impact on brand engagement and the consumer-based brand authenticity, brand engagement and consumer-based brand authenticity positively impact brand love and negative emotions toward the brand positively and indirectly impact brand love. Research limitations/implications: The results should be analyzed with appropriate caution, given the limitations of the sample. The authors used a sample of Portuguese consumers connected with a commercial bank brand. These limitations could be overcome in future research. Practical implications: The findings are important for the definition of branding strategies in a competitive and vulnerable context. Originality/value: The model presented in this paper aims at filing a gap in the literature. The negative emotions toward brands have been little studied as an antecedent. It is also the first time that the constructs of engagement and authenticity and their relational outcome in brand love are applied to a financial brand.