Promoting cultivated land use efficiency (CLUE) coordinated development in various major function-oriented zones is a measure to deal with unbalanced development of territorial space in China. Taking the optimized development, key development, agricultural production, ecological function, and ecological economic zones of Zhejiang province as research objects, this study incorporated agricultural carbon emission into the measurement framework of CLUE and analyzed the regional disparity and the convergence of CLUE from 2008 to 2017, using slack-based measure model (SBM), the Theil index, and convergence theory. The main results are as follows: (1) The CLUE value that considered agricultural carbon emissions was lower than the CLUE value that did not consider agricultural carbon emissions; thus, agricultural carbon emissions had a negative effect on CLUE. (2) The CLUE value of the five major function-oriented zones showed an increasing trend; after ranking the CLUE value, the CLUE of the optimized development zones was the highest, followed by the ecological function, ecological economic, and key development zones, and that of the agricultural production zones was the lowest, indicating significant regional disparity. (3) The overall disparity of CLUE presented an upward trend, and the within-regional disparity is the main source of the overall disparity. (4) Neither σ convergence nor absolute β convergence occurred in the CLUE of the five major function-oriented zones, but conditional β convergence occurred among the optimized development and ecological economic zones. Although the planning of major function-oriented zones reflects the regional disparity and convergence of CLUE to some extent, the CLUE under the control of major function-oriented zones is not consistent with the function positioning.

This paper establishes an analysis framework to investigate the effect of the awareness of consequences and the ascription of responsibility on farmers’ organic fertilizer application behaviors (OFABs). Using questionnaire survey data from Hubei Province, one of the main grain-producing areas in China, this study employed both mediating effects and moderating effect analytical methods to analyze the influencing mechanism of the awareness of consequences and ascription of responsibility on farmers’ OFABs. The results show that, firstly, the awareness of consequences and ascription of responsibility have a significant positive impact on farmers’ OFABs. The improvement in farmers’ awareness of consequences and ascription of responsibility can effectively promote the utilization of organic fertilizers for enhanced ecological production. Secondly, the awareness of consequences and ascription of responsibility have a significant positive impact on farmers’ OFABs through individual farmers’ personal norms. Increasing farmers’ awareness of consequences and ascription of responsibility firstly stimulates their personal norms; then, personal norms have a positive impact on farmers’ OFABs. Thirdly, farmers’ social norms can positively regulate the relationship between personal norms and their OFABs. The higher the social norms of farmers, the more their social norms can have a positive regulating effect on their OFABs. Therefore, in the future, it will be necessary to vigorously promote farmers’ awareness of consequences and ascription of responsibility, in order to enhance farmers’ social norms, and to improve the level of farmers’ social norms, in order to greatly promote farmers’ engagement in OFABs. This will ultimately better promote rural ecological environmental protection and ecological civilization construction.

Based on social embeddedness theory, this paper aims to explore the influence mechanism of network embeddedness and environmental awareness on farmers’ participation in improving rural human settlements (IRHS). This research applies the Logit model and the Bootstrap method, using survey data from 495 farmers in Hubei Province, China. The results show that: (1) relational embeddedness has a significant negative impact on the centralized treatment of farmers’ domestic sewage, implying that strengthening the relationship between farmers and households helps to provide them with centralized treatment for domestic sewage; (2) environmental awareness has a significant positive impact on the centralized treatment of farmers’ domestic sewage, implying that the enhancement of farmers’ environmental awareness increases the promotion centralized treatment for domestic sewage; and (3) structural embeddedness can further affects farmers’ environmental awareness and then affects their participation in the centralized treatment of domestic sewage, implying that environmental awareness has a mediating effect between structural embeddedness and the centralized treatment of farmers’ domestic sewage. Overall, it is necessary not only to encourage the establishment of extension and discussion networks for farmers (relational embeddedness) to participate in IRHS but also to improve environmental education for farmers, especially by increasing their access to environmental knowledge and information (environmental awareness in mountainous areas, and, finally to support farmers. The relationship between the members and the village cadres (structural embeddedness) can further improve farmers’ awareness of participation in IRHS to better guide them in the centralized treatment of domestic waste and domestic sewage.