Ignacio Redondo is a full professor of marketing in the Economics and Business College of the Autonomous University of Madrid, Spain. In 1995, he received a Ph.D. in Economics and Business from the Autonomous University of Madrid and in 2005 was visiting scholar at the Marketing Division of Columbia University, New York City. Since 2010, he has led a research group on entertainment marketing that has made original contributions on film business, digital piracy, branded entertainment, advertising avoidance, online gambling, and entertainment education. His research articles have appeared in the Journal of Cultural Economics, Psychology & Marketing, Computers in Human Behaviour, the International Journal of Advertising, Telematics & Informatics, the European Journal of Marketing, and the Journal of Promotion Management, among others. He is also the author of two books on movie marketing and advertising strategies as well as a consultant for Zenith Media.