This study uses qualitative research methods of text mining to elucidate the potential and prospects for community-based learning opportunities for raising environmental awareness and bringing about healthy behaviour change among university students and local residents. In particular, we focus on the importance of community-based learning in raising environmental awareness and inspiring action to support healthy living and harmony with nature. The three groups were triangulated using semi-structured questionnaires to model the ways in which education for sustainable development (ESD) can contribute to the promotion of environmental education in local communities. In order to collect in-depth data, the authors themselves were present at the study sites and collected textual data based on semi-structured questionnaires in a participatory observation framework, where they had a common experience to understand the observations. Analysis was carried out using NVivo12. The two community learning initiatives studied were in Okayama and Tokyo, which are leading ESD policy areas. The two case studies are both university student-led projects that aim to raise environmental awareness in local communities through environmentally conscious behaviour change and the creation of a foundation for healthy living. This study focuses on “youth” and “community” among the five priority areas proposed in the 2015 ESD report and discusses the potential and prospects for community learning initiatives and the triggering of the nudge effect on environmentally conscious behaviour change and health behaviours. The results of the textual analysis with triangulation show that, while policymakers and teachers and leaders driving the initiative acknowledge the importance of ESD in a comprehensive way, their attention is more focused on the design of specific projects and curricula. In contrast, university students engaged in ESD activities rated the social education facilities (local community centres, community learning centres) as “lively” and “motivating”. It was found that there are high expectations for “public living rooms”, which are important as a base for learning to promote healthy and sustainable communities and environmentally conscious behaviour change.

Purpose: The purpose of this paper is to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops. Design/methodology/approach: A systematic literature review method was applied to this study which analysed the literature of peer-reviewed articles in English-language journals and specific online databases. In total, 863 peer-reviewed articles which were published between 1950 and 2017 were examined to provide the practical framework with measurements for further discussion. Findings: It was found that within the eight identified dimensions of store image – merchandise, service, convenience, promotion, client, physical facilities, atmosphere and institutions, there are corresponding sub-sections that must be recognised, e.g. merchandise is made up of quality, assortment, price, fashion and guarantee. These dimensions have been analysed and discussed in the context of their impact on store patronage. However, because of the lack of clarity in predictors of store patronage, there has been confusion in academic discussions. Therefore, it is proposed that store patronage should be investigated with two parameters, customer and manager store image alignment and past purchase experiences. Research limitations/implications: This study contributes to providing a useful discussion platform with an analytical framework and measurements. Due to the selected term-based search method, even with the authors’ maximum effort, the number of selected publications is limited. Practical implications: This study introduces a practical conceptual framework for the measurements that need to be utilised by the marketers while building marketing strategies for attracting consumers to enhance their patronage behaviours. Retail services need to create a reinvented discussion platform with respect to store image and patronage. Consumers may perceive store image as being embedded in the store environment as a trigger for their patronage behaviour and, using the proposed analytical framework, the retailers can analyse and refine their marketing plans effectively. Originality/value: This study presents the overall reappraisals of the initial literature with regard to the holistic development, implications and impact of store image on store patronage. Moreover, the paper seeks to provide a robust discussion paradigm for developing perspectives for improving patronage behaviours, thereby bridging the gap between store image and store patronage by attempting to use the relevant literature to contribute to constructive future discussions and useful dimensions while building marketing strategies.

Purpose: The aim of this paper is to offer a conceptual model that demonstrates Chinese consumers’ value perceptions towards luxury products based on the recent literature reviews and the findings from focus groups. Design/methodology/approach: Focus group discussion is used to explore how Chinese consumers construct their value perceptions towards luxury products. Findings: This research has integrate different perspective values into one multidimensional model to explain directly why Chinese consumers choose to buy luxury products, and what are these variables that influence their luxury value perceptions. It also provides a broader perspective in exploring the Chinese customer‘s self- and societal perceptions for purchasing luxury products. Research limitations/implications: The primary data were only collected from three cities; thus, the findings may not be generalisable across all Chinese consumers. Moreover, this qualitative study was based on a relatively small sample size; thus, a future study is planned by designing a measurement instrument based on the proposed conceptual model and also testing the proposed theoretical model that scholars can apply in related empirical work in the future. Originality/value: This study has offered a wide range of understanding about how Chinese luxury consumers’ luxury value perception reflect their purchasing behaviours and habits; it has also provided a new theoretical insight into the phenomenon of luxury consumption and contributed to the relatively limited literature on the concept of luxury in the context of Chinese market. It could also provide good implications for the effective marketing strategy actions in the context of Chinese luxury market.

Purpose: This paper aims to examine consumer perceptions of conspicuousness of purchasing of luxury goods in Thailand. Design/methodology/approach: This study applies a quantitative approach, based on a survey data collected on the internet. The data set was analyzed with structural equation modeling focusing on three latent factors: “Social”, “Personal” and “Conspicuous” value perceptions. Findings: The result indicates that “Conspicuous” value does not have a significant impact on their purchasing intentions, which is a contradiction to the previous understanding that Asian consumers are inclined to behave conspicuously from the collectivist cultural context. This finding casts an implication for marketers in the relevant industry and the field of study for inconspicuous consumer behavior. Research limitations/implications: This research outcome should be expanded to develop more robust implications for the relevant marketers and researchers. In doing so, another investigation based on a bigger data set with more samples would be required. Originality/value: This study indicates that Thai consumers do not behave from the conspicuous perceptions, which has been believed in the Asian context of consumer behavior. This finding suggests a new paradigm for discussion is required to understand Asian consumer attitudes in more depth especially their perceptions of conspicuous and inconspicuous views.

This study aims to discuss the universal and important theme of how innovation supports the growth of global firms, relying on two issues: technology adoption and sustainability in the global marketplace. In other words, the main goal of this research is to show how global innovation management can respond to difficult market conditions and maintain sustainability of businesses through problem solving. The electric vehicle sector was chosen as the object of the study as it faced unprecedented challenges brought about by COVID-19. The electric vehicle sector has emerged as a new model in the automotive sector with accumulations of innovative technologies and is destined to continue to evolve, from the perspective of achieving the Sustainable Development Goals (SDGs) backed up by policy interventions. The methodological tools of the conducted research were the methods of office research, analysis of primary and secondary data, bibliometric analysis of literature. The article presents the results of an empirical study based on primary data collection and analysis, the generalization of scientific work on the impact of innovations on ensuring sustainable business development. Based on a comparative analysis of the main models of conducting innovative research, such as the diffusion model, business model innovation, and Lewin’s change management model, the most successful innovative solutions and the best practices of their implementation at specific companies are determined. The contribution of this study is to build on previous findings and academic discussions in the innovation field, analyse case studies of successful realization of sustainable business through innovative actions in response to unprecedented difficulties caused by the recent COVID-19 pandemic. The greatest contribution is to discuss the paths that innovation has successfully taken, with examples of specific companies, and to present a practical discussion agenda that will provide suggestions through stimulating further discussion in future research.

The study explored the challenges and potential of online gamification to develop actionable recommendations for entrepreneurship pedagogy in the phase of ‘new normal’. This study applied an experimental game which the authors developed, and a mixed method was applied to the data sets collected from the students: an open-ended survey of 91 students and in-depth interviews with 23 students. It has been found that the students perceiving activities with gamifications are good learning stimuli in entrepreneurial classrooms as a first step; then, they found it effective to learn and deepen their understanding of theories and models as a second step after the gaming activities, which is a reverse approach from a traditional business education approach. Gamification enables students to think critically on game scenarios via participation in gamifications, which can be strengthened and embedded in their mind by theoretical learning which follows the gaming activities. The findings of the study provide a practical guidance for entrepreneurship pedagogists with ‘activities first’ which will be followed by theoretical learning.