José Luis Rojas Torrijos is an Associate Professor of Journalism at the University of Seville, Spain. He also participates in the MA programs in Political and Corporate Communication at the University of Seville and in Journalism and Sports Communication at Pompeu Fabra University, the European University in Madrid, and San Antonio Catholic University in Murcia. Beyond Spain, he has been a visiting lecturer in courses in Mexico, Colombia, Cuba, and Ecuador. He holds a PhD in Journalism (2010) and a BA in Information Sciences (1994) from the University of Seville and he is a member of the ‘Communication & Social Sciences’ research group in this university. His research focuses on sports journalism, quality journalism, media innovation, and digital storytelling. He has published seven textbooks on journalism and dozens of articles in highly ranked scientific journals. Before entering the academy, he worked as a journalist in several news outlets and communication departments in different organizations as well as a media consultant. He is a member of both the European Communication Research and Education Association (ECREA) and the Sociedad Española de Periodística [Spanish Society of Journalism Studies] (SEP).