Dr Erdogan Koc is professor of marketing Bahcesehir University, Faculty of Economics and Administrative and Social Sciences, Turkey. He has extensively published in top-tier tourism, hospitality, and services marketing and management journals. He is the author/editor of several books and book chapters. He serves as an editorial board member on the editorial boards of a number of journals (such as Journal of Hospitality Marketing and Management, International Journal of Intercultural Relations, International Journal of Hospitality and Tourism Administration, Journal of Promotion Management, etc.) and has acted as an ad hoc referee for over fifteen respectable journals. His research primarily focuses on the human element (both as consumers and employees) in tourism, hospitality, services marketing, and management. Professor Koc provides consultancy and training services to a wide variety of service sector businesses.