Russell Tronstad received the B.S. and M.S. degrees in agricultural business and applied economics from Montana State University, Bozeman, MT in 1985 and the Ph.D. degree in agricultural economics from the University of Illinois, Champaign, IL in 1989. After starting as an Assistant Specialist in 1989, he has been promoted to Extension Specialist and Professor in the department of Agricultural and Resource Economics, The University of Arizona, Tucson. His work in Arizona has encompassed marketing and management topics that deal with livestock, specialty crops, alfalfa, and cotton. He is author or co-author of more than 100 articles and has been principal investigator of over 40 projects totaling more than $5 million. Dr. Tronstad’s awards and honors include, University Distinguished Outreach Professor (2008), Distinguished Extension Project Award (2006 by WAEA and 2007 by AAEA), Extension Faculty of the Year (2005), and Co-Editor of the Journal of Agricultural and Resource Economics (2000-2003).