Nowadays, more and more business organizations are encouraged to find ways to produce high-quality products that are offered to users for their temporary enjoyment and then redistributed or sent to the next user pending. This is done without being conditioned to believe that we need to own something, use it for certain functions for a limited amount of time, and then throw it away. Toys are a perfect candidate for this approach. Given the lack of case studies explaining how companies can design and implement a circular economy in practice, especially in the toy industry, this study aimed to develop a case study based on Evertoys, a start-up operating in Romania, which is a country where the circular economy is only in an infancy phase. This study’s objective was to analyze this business model from the circular economy perspective. Regarding the methodology, the work followed the research strategy of the case study, which was developed by analyzing the opportunities and challenges of this toy-as-a-service model and taking into consideration the components of the Business Model Canvas. Our findings indicated the presence of driving factors, as well as barriers, in the implementation of circular economy practices.

The emergence of social media led to major changes in the manner in which retailers accomplish their daily profession, particularly since they provide traders with platforms for business development and brand improvement. In spite of this, little is known about their impact and influence on retail businesses. Research on retailers’ perceptions concerning social media is scarce and fragmented, which justifies the current increasing focus of scholars and practitioners on this subject. In this study, a quantitative research design was utilized, aiming to identify the advantages of social media as perceived by retailers in Romania. The findings confirm the hypotheses, acknowledging that Romanian retailers perceive social media as offering great advantages for individuals employed in the retail sector. The practical implications of our research were grouped according to the analyzed aspects, as follows: gathering information, content creation, and customer communication, approached as advantages of adopting social media in retail. This study contributes to the limited literature on social media and the perceived advantages of Romanian retailers, which has implications for further research in this field of knowledge.