Circular economy involves structural changes in traditional business models and consumers’ behavior toward recycled products. The recycling of PET products is increasing but there is still a gap between consumption and demand for PET packaging in Brazil. In this research, waste reduction was examined under a projective scenario to the current ecological purposes in Brazil for reducing environmental pollution. In that manner, this paper aimed to comprehend the intention to purchase recycled PET products of Brazilian consumers. With a non-probabilistic and convenience sample, the study counts 422 participants. The method employed was based on structural equation modelling and partial least Squares, used to test the hypotheses of causality among the variables. Results showed the perception of low quality about recycled products reduced consumers’ intention to purchase. Additionally, the sustainability of recycled products positively influenced the intention to purchase. In addition, recycled products presented a negative impact on the perceived safety, which could influence the purchase of recycled products in Brazil. We conclude that the image that Brazilian consumers have about recycled products positively affects the intention to purchase.

Pesquisas no mundo vêm mostrando que indivíduos empreendedores compartilham características particulares e idiossincráticas em relação ao resto da população, o que têm estimulado estudos específicos sobre a mensuração desse comportamento. Dentre as abordagens de mensuração recentes e de maior relevância para a área do empreendedorismo no Brasil, teve-se o desenvolvimento da “Escala de Potencial Empreendedor”. Apesar disso, alguns parâmetros psicométricos de validação mais rigorosos não foram encontrados na apresentação original deste instrumento e os estudos correlatos ainda não se mostram suficientes. Assim, o objetivo deste artigo é verificar evidências de validade fatorial confirmatória, estrutura dimensional e validade de critério (eficácia preditiva) da Escala de Potencial Empreendedor. Para tanto, foram realizados dois estudos. O estudo 1 (um) contou com a participação de 455 estudantes universitários para a realização da validade de constructo por meio da análise fatorial confirmatória e do escalonamento multidimensional (MDS). Por sua vez, o estudo 2 (dois) contou com a participação de 654 estudantes universitários e 148 empresários para a realização da validade de critério por meio do teste t de Student e do Tamanho do Efeito (d). Os resultados mostram que a Escala de Potencial Empreendedor apresenta um modelo fatorial com boa qualidade de ajuste e altos níveis de precisão, indicando que este é um instrumento que converge confiantemente para a predição do potencial empreendedor.

Purpose: The study aimed to verify whether there is a difference of entrepreneurial potential between successful entrepreneurs and entrepreneurs who have failed; and whether there are variables that may work as a means of prediction to the success or failure of an entrepreneur. Originality/gap/relevance/implications: It brings up an innovative approach to the entrepreneurship researches, which main content is in the empirical operationalization of success and failure on business for the testing of specific hypothesis and the identification of the antecedents and consequences of entrepreneurial potential. Key methodological aspects: The research was conducted on a descriptive and quantitative approach. We applied the scale of entrepreneurial potential in 246 entrepreneurs, which 100 correspond to the analysis criteria, operationally, as successful entrepreneurs (n = 50) and entrepreneurs who failed (n = 50). Data were analysed by statistics techniques of logistic regression and Student's t test. Summary of key results: Results show that the successful entrepreneur has higher scores in entrepreneur potential scale than the entrepreneur who failed, in which the main convergence between entrepreneurial potential and business success is the setting business goals. In the investigated sample, the gender showed being a strong predictor of business success, indicating that men have 2.8 times greater chance of success in business than women. Key considerations/conclusions: In our opinion, the results found shed light on crucial elements to the explanation of business success and corroborate recent results brought by research on entrepreneurship and gender.

Renewable energy has promoted increasingly diffused propulsions in political, social and organizational environments because of their relevance to future climatic conditions and restrictions on natural resources that threaten environmental impacts. Brazil has enormous potential to exploit renewable energy, especially photovoltaic solar energy, since it has a daily solar incidence of between 4,500 Wh/m2 and 6,300 Wh/m2. However, the development of this energy in Brazil faces barriers that end up hindering its implementation and expansion. The objective of the research is to identify and measure the impact of these barriers to the expansion of photovoltaic solar energy in Brazil, through the modeling of structural equations. For the development of the article, interviews with managers of the solar energy sector were carried out all over the country. As for the methodology, it’s an exploratory research, cross-sectional and with a qualitative-quantitative approach. Moreover, concluded that: political and knowledge barriers negatively influence the implementation and expansion of photovoltaic solar energy in Brazil.

No Brasil, vendedores de rua e comerciantes ambulantes, atualmente reconhecidos como microempreendedores, comumente, vm desenvolvendo em mercados informais estratgias de marketing no convencionais, isto , com caractersticas de intuio, improviso e ilegalidade. Admiravelmente, essas estratgias de comercializao tm demonstrado bons resultados de vendas, pondo em evidncia a seguinte questo: Que tipo de marketing esse, que no est nos handbooks de marketing e negligenciado pelos principais autores da rea? Partindo desse problema, esse estudo tem o objetivo de propor um modelo explicativo para esse fenmeno de marketing, fundamentado teoricamente e dentro de bases empricas, luz de teorias que abordam a composio psicolgica do Jeitinho Brasileiro, a cultura da Informalidade e o Empreendedorismo. Assim, prope-se um conceito que preenche uma lacuna por sobre as teorias tradicionais de marketing existentes.DOI: 10.5585/remark.v13i3.2703