Kristína Bilková

Kristína Bilková


Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 December 2021 in Sustainability
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Journal Article
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FKFrantišek Križan
František Križan
JKJosef Kunc
Josef Kunc
KBKristína Bilková
Kristína Bilková
MNMarkéta Novotná
Markéta Novotná
The aim of the paper is to critically evaluate the similarities and differences in the development of the temporal and spatial structure of shopping centers in the Czech and Slovak republics. We focused on the retail transformation and sustainable manifestations of the location and construction of shopping centers. We classified shopping centers according to their genesis, location in the city, and size of the gross leasable area. To analyze migration trends and geographic distribution characteristics of shopping centers in the capital cities of both countries (local level of analysis), we used spatial gravity and standard deviational ellipse. Generally, there is an analogous trend in the development of shopping centers in the Czech Republic and Slovakia, with a particular two- to four-year lag in Slovakia (west–east gradient). Despite this, we still perceive the demand for shopping centers in both countries as above average, and it is not declining. The construction of shopping centers, mainly in small towns, also indicates this trend. In Prague and Bratislava, the pattern of spatial expansion of shopping centers differs. Prague probably represents a more advanced phase of shopping center agglomeration. However, neither country has reached the state of clustering.

8 March 2016 in E+M Ekonomie a Management
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Journal Article
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FKFrantišek Križan
František Križan
KBKristína Bilková
Kristína Bilková
PKPavol Kita
Pavol Kita
TSTomáš Siviček
Tomáš Siviček

1 June 2017 in Moravian Geographical Reports
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Journal Article
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KBKristína Bilková
Kristína Bilková
FKFrantišek Križan
František Križan
MHMarcel Horňák
Marcel Horňák
PBPeter Barlík
Peter Barlík
PKPavol Kita
Pavol Kita
Over the last twenty years or so, researchers’ attention to the issue of food deserts has increased in the geographical literature. Accessibility to large-scale retail units is one of the essential and frequently-used indicators leading to the identification and mapping of food deserts. Numerous accessibility measures of various types are available for this purpose. Euclidean distance and street network distance rank among the most frequently-used approaches, although they may lead to slightly different results. The aim of this paper is to compare various approaches to the accessibility to food stores and to assess the differences in the results gained by these methods. Accessibility was measured for residential block centroids, with applications of various accessibility measures in a GIS environment. The results suggest a strong correspondence between Euclidean distance and a little more accurate street network distance approach, applied in the case of the urban environment of Bratislava-Petržalka, Slovakia.

1 March 2018 in Bulletin of Geography. Socio-economic Series
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Journal Article
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KBKristína Bilková
Kristína Bilková
FKFrantišek Križan
František Križan
MHMarcel Horňák
Marcel Horňák
PBPeter Barlík
Peter Barlík
GZGabriel Zubriczký
Gabriel Zubriczký
The retailing sector seems to be rather sensitive to social and economic developments in a society. In contrast to global retail network trends, specific processes may be observed in some lagging regions in post-communist countries. In the article attention is paid to spatial changes in food and non-food retailing locations in the region of Gemer, one of the least developed regions of post-communist Slovakia. The retailing network transformation between 1996 and 2012 was measured by applying retail capacity calculations for surplus or deficit, related to the population size of municipalities within the region. In the article, we examine food and non-food retail locations in the Gemer region with a special focus on spatial changes (urban vs rural) as well as temporal and trends based on retail capacity growth indices. In conclusion, the findings suggest that rural food and non-food retailing businesses have gone through considerable change and that it is not in harmony with the globalisation processes visible in the urban environment. Specifically, retail capacities (both food and nonfood) in the Gemer region are witnessing a period of growth.

30 June 2024 in Equilibrium. Quarterly Journal of Economics and Economic Policy
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Journal Article
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JKJosef Kunc
Josef Kunc
MNMarkéta Novotná
Markéta Novotná
VRVlastimil Reichel
Vlastimil Reichel
FKFrantišek Križan
František Križan
KBKristína Bilková
Kristína Bilková
Research background: Generation Z, a consumer base with significant global impact, strongly relies on smart devices, shaping their unique consumption patterns. As this demographic becomes increasingly influential, understanding their shopping behavior is crucial for effective retail marketing strategies. Purpose of the article: This article aims to evaluate the shopping behavior and habits of Generation Z, particularly focusing on the determinants that influence their choices, with a specific emphasis on the role of smart technology. The objective is to uncover insights that explain the relationship between smart device usage and shopping behavior, offering perspectives for retailers aiming to tailor their strategies to the preferences of this demographic. Methods: A survey conducted during the 2019/2020 season involved 1,756 respondents from the Czech Generation Z. To estimate the relationships between smart device usage and shopping behavior, the linear probability and the logit models were employed. Additionally, descriptive statistics provided a comprehensive overview of respondents’ preferences and habits. Findings & value added: The results indicate that while the average time spent on smartphones does not inherently correlate with an increased preference for online shopping, it does enhance the likelihood of engaging in online transactions. Contrary to expectations, brick-and-mortar stores remain competitive and are slightly more preferred than online shops among the Czech young generation. This preference is attributed to the tangible experience of touching products and immersing in the store's ambiance. Furthermore, a relationship emerges between concerns about data security and a reduced frequency of online shopping, emphasizing the need to address such apprehensions in marketing strategies. Overall, these findings provide insights into the nuanced shopping behaviors of Generation Z, with implications that extend beyond regional boundaries, guiding retailers in adapting and optimizing their approaches to meet the needs of this demographic.

9 January 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
JKJosef Kunc
Josef Kunc
FKFrantišek Križan
František Križan
MNMarkéta Novotná
Markéta Novotná
KBKristína Bilková
Kristína Bilková
Shopping centers do not operate in a vacuum but in a society of diverse stakeholders who influence their profit and growth. Therefore, shopping centers management addresses the problem of incorporating social dimensions in their management. The paper aims to identify and evaluate managerial approaches and marketing strategies of shopping centers in the Czech Republic in the context of social dimensions leading to sustainable operation. The research builds methodologically on an online questionnaire survey with top management of shopping centers. It took place at the turn of the years 2019/2020. Out of 88 Czech existing shopping centers, 30 completed responses were received (response rate 34%). The managerial approaches and marketing activities of shopping centers aimed at customers, internal employees, and tenants of the shopping centers were assessed. In addition to profit, the main social aspect on which the management of shopping centers places an emphasis is also loyalty. A properly set working environment and working conditions are essential to achieve higher employee productivity and consequently higher profits. The shopping centers should increase their social roles to preserve the well-being of their employees and enhance customer satisfaction.