Lu Cheng received a B.S. degree in fashion design and technology from Donghua University, Shanghai, China, in 2003; an M.S. degree in fashion marketing and management from Donghua University, Shanghai China, in 2006; and a Ph.D. in marketing from Shanghai Jiaotong University, Shanghai, China. She is currently working in the College of Fashion and Design, Donghua University, Shanghai, China. Her research interests include marketing, fashion consumer behavior, and fashion sustainability.