Jiaying Liu (Ph.D., University of Pennsylvania) is an Associate Professor at the University of California, Santa Barbara. Her research focuses on the intersection of health communication, social psychology, and message effects, employing computational and psychophysiological methods. Her current projects include utilizing eye-tracking and neuroimaging methods to examine the underlying mechanisms of successful and counterproductive health communication. She directs the Communication, Health, and Emerging Media Laboratory (CHARM Lab).
Jiaying Liu (Ph.D., University of Pennsylvania) is an Associate Professor at the University of California, Santa Barbara. Her research focuses on the intersection of health communication, social psychology, and message effects, employing computational and psychophysiological methods. Her current projects include utilizing eye-tracking and neuroimaging methods to examine the underlying mechanisms of successful and counterproductive health communication. She directs the Communication, Health, and Emerging Media Laboratory (CHARM Lab).