Josef Kunc, Ph.D., Associate Professor at Masaryk University, Faculty of Economics and Administration, Brno, Czech Republic. He is an economic geographer and regionalist specializing in the transformation of the current socio-economic and spatial environment of cities and regions. Part of his scientific interest is issues related to consumer preferences, shopping behavior, and retail management as well as and special interest in tourism. Josef Kunc is the author of over 80 research publications including articles in peer-reviewed journals indexed on Web of Science and Scopus, books (including Routledge), and book chapters. He has experience from being a leader of national research projects and a team member of national and international projects. He is also involved in the creation of strategic documents on different hierarchical levels outside academia.