While robots were traditionally built to achieve economic efficiency and financial profits, their roles are likely to change in the future with the aim to provide social support and companionship. In this research, we examined whether the robot’s proposed function (social vs. economic) impacts judgments of mind and moral treatment. Studies 1a and 1b demonstrated that robots with social function were perceived to possess greater ability for emotional experience, but not cognition, compared to those with economic function and whose function was not mentioned explicitly. Study 2 replicated this finding and further showed that low economic value reduced ascriptions of cognitive capacity, whereas high social value resulted in increased emotion perception. In Study 3, robots with high social value were more likely to be afforded protection from harm, and such effect was related to levels of ascribed emotional experience. Together, the findings demonstrate a dissociation between function type (social vs. economic) and ascribed mind (emotion vs. cognition). In addition, the two types of functions exert asymmetric influences on the moral treatment of robots. Theoretical and practical implications for the field of social psychology and human-computer interaction are discussed.

Psychology research focuses primarily on male competition. This research, however, investigates women’s competition for love and the ideal partner in the mating market and reveals one psychological consequence for women, that is, beautification. This is demonstrated with ecologically valid, real-world archive and online search query data, a quasi-experiment, and a series of controlled experiments with random assignments. Intrasexual competition, indexed by the operational sex ratio (OSR) and income inequality (GINI), predicts women’s beautification reflected by Google search queries for cosmetic surgery terms (Study 1) and the density of certificated plastic surgeons (Study 2). Female college students from faculties with female-biased OSRs exhibit greater appearance focus than women from male-biased faculties (Study 3). A causal relationship, between women’s intrasexual competition and beautification (and even self-objectification), is subsequently demonstrated in experiments (Studies 4–6). Additionally, self-objectification due to intrasexual competition leads to women’s preference for appearance-oriented products (Study 6). Implications are discussed.

Self-objectification can be considered as a specific kind of self-dehumanization that consists of a perception of oneself as more instrument-like than human-like and a decreased self-attribution of mental states. Self-objectification is commonly observed, and its contributing factors need to be better understood. In the present research, we examined whether cultural tightness, which entails strong social norms and punishments for deviant behaviors, is an antecedent to self-objectification. Our hypotheses were confirmed by four studies, involving quasi-experiments and fully controlled experiments ( N = 2,693). In particular, Chinese college students living in a region with a tight culture (compared to a loose culture, Study 1), American employees working in an industry with a tight corporate culture (compared to a loose culture, Study 2), American participants who were induced to support cultural tightness (vs. cultural looseness, Study 3), and those who were situated in a simulated tight culture (vs. a loose culture, Study 4) all showed increased levels of self-objectification. As such, they acknowledged their personhood less and focused more on their instrumentality. Implications are discussed.