I am a lecturer of marketing at the faculty of management sciences department, NUML. My research interests revolve around consumer sustainable behaviour, Sustainable marketing and pro-environmental behaviour, such as sustainable meat consumption, Green marketing, cause-related marketed, organic market and corporate social responsibility. I have published peered reviewed conference papers, journal articles and book chapters in my career as academia. I have international experience in research work collaborated with Australian marketing and management researchers and showed results in the cross-cultural dimensions.