Life insurance is very important for protecting human lives against accidents, causalities and other types of risks. Life insurance has been dominated by public sector (LIC) in India; however, with the

The purpose of this article is to investigate the efficiency and productivity growth of Indian life insurance industry and to assess the effect of branch office locations on efficiency. This study has analysed the efficiency and productivity performance of all the 24 life insurance companies during the period from 2016 to 2019, using slack-based measures (SBM) of data envelopment analysis. SBM super-efficiency model is used to rank the fully efficient life insurers. Malmquist index is used to assess the productivity of life insurance companies. To assess the effect of branch office geographical locations on efficiency, double bootstrap regression has been used. The findings indicate that Indian life insurance industry experienced significant fluctuations in mean technical efficiency during the study period. Almost 50% of life insurers operated efficiently in one or more years during the study period. Only 3 out of 24 life insurers were found scale efficient. Interestingly, 50% of life insurers experienced growth during our study period. Double bootstrap regression analysis indicates that semi-urban and rural branch offices have positive effect on the efficiency of the life insurers. This study is first of its kind that has assessed the effect of branch office locations on the efficiency of life insurers. The study brings to light the operating characteristics, efficiencies and productivity of the Indian life insurance companies for the period from 2016 to 2019.

The paper attempts to find the impact of technology on the purchase behavior of consumers for insurance products. With the use of technology and e-commerce the adoption of insurance products had undergone a transformation. With the entry of private players the insurance sector has become very competitive (Jampala & Rao, 2005). With increased competition the life insurance industry is adopting innovative marketing practices to tap a larger market; the companies therefore are developing their capabilities of access-based penetration, distribution and sale to customers. The advances in technology have changed the way insurance products were marketed in India. Apart from the traditional agency channel, the companies are also exploring alternative channels like brokers, rural channels, online marketing, and e-commerce, etc. The personal selling based channels are the new innovative methods offering an effective reach at a minimum cost. To analyze the consumer purchase behavior the study used two-way ANOVA to determine the effect of two nominal predictor variables on a continuous outcome variable. The results of the study will assist the life insurance companies in improving their operations and efficiency

The purpose of this study is to analyse the technical efficiency of Index funds using data envelopment analysis (DEA) and to assess the reasons of inefficiency. Based on secondary data collected from the annual reports of the Association of Mutual Funds in India, this study examined the efficiency performance of the top Index funds available to Indian investors from the year 2018 to 2022 using radial measurers (BCC) of data envelopment analysis. The results show that the average efficiency of Index funds was 83.04 percent during the study period, and the average efficiency of index funds was almost stable during the study period. Only 10 percent of the index funds operated efficiently during the study period. The least amount of slack was found in the input "expense ratio". This reiterates that investment risk is the cause of the funds' inefficiency and not the associated expenses. This study is first of its kind that has assessed the of Indian index funds and therefore holds important insights for regulators, policy makers and practitioners.