Purpose: The purpose of this paper is to explore the differences in the external factors influencing intention to donate via social network sites (SNSs), and the online donation knowledge and awareness effect on the willingness to donate via SNS in the future between Malaysian and South Korean users. Design/methodology/approach: In total, 288 samples’ data obtained from online survey using the snowball technique were analyzed through using cross-tabulation with χ² tests and multiple regression analysis. Findings: The results show that there is no significant difference between those countries regarding the online donation knowledge and awareness. However, the online donation knowledge and awareness significantly affect the willingness to donate via SNSs for South Korean, but not for Malaysian. As for Malaysian, the results reveal that only SNS features factor does significantly influence the attitude toward online donations. As for South Korean, the charity project and internet technology features factor significantly influence the attitude toward online donations. The attitude toward online donations of both countries influences on their intention to donate via SNS. Research limitations/implications: The sample was gathered from certain regions in Malaysia and South Korea, and had slightly unbalanced characteristics (i.e. age), limiting the generalizability to the general population of both countries. Practical implications: The findings suggest that non-profit organizations should consider the culture context in planning their future SNS donation program and focus on how to deal with the internet issues (e.g. trust, security), SNS features and charity project. As for Malaysian, promoting the internet and online donation awareness should be the priority before engaging in SNS donation program. Originality/value: Whilst research on culture context in donation area is plentiful, the area of SNS donation remains underexplored. This paper offers an in-depth understanding of what influences SNS donation related to the identified culture context.

This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only a limited number of studies have tested and examined the direct effects of the IQ attributes on perceived usefulness and customer satisfaction, particularly in the s-commerce context (i.e., SNS-based commerce). The data from Malaysia respondents were collected through an online survey, using a snowball sampling technique. The hypotheses were analysed using multiple linear regression. The results indicated the perceived usefulness was significantly affected by completeness, ease of understanding, and personalization. Customer satisfaction was significantly affected by the completeness and perceived usefulness. However, neither the accuracy nor timeliness had an effect on perceived usefulness or customer satisfaction. The findings suggest that completeness is the strongest attribute of IQ.

This study presents an empirical evidence of benefit of narrative video clips in embedded virtual reality (VR) websites of hotels for relieving travel security concern. Even though it was proven that VR functions do provide some relief in travel security concern, a stronger VR website can be built when narrative video clips that show video clips with narration about important aspects of the hotel. Thus we created a video clip that showed and narrated about the escape route from the hotel room, another video clip that showed and narrated about surrounding neighborhood. We then conducted experiments with this enhanced VR website of a hotel by having human subjects play with the website and fill out a questionnaire. The result confirms our hypothesis that there is a statistically significant relationship between the degree of travel security concern and psychological relief caused by the use of embedded VR functions with narrative video clips of a hotel website.

This article empirically analyzes a model of knowledge transfer activation based on trade in knowledge market perspective. We aim to provide insights into trade in the knowledge market through an empirical analysis. Using a research model with a theoretical basis on knowledge sharing culture and trade in knowledge market, we conducted an empirical study using data on enterprises' knowledge management systems (KMSs). The results revealed that 62.6% of the variance in knowledge transfer activation was explained by the items of knowledge organization, knowledge strategy, KMS, and knowledge reward through knowledge sharing culture and trade in knowledge market. This suggests that horizontal organization and a strategy that pursues an organization's objectives positively impact knowledge sharing culture, while knowledge technology (KMS) and reward positively affect the trade in knowledge market. We therefore conclude that trade in knowledge market is an important factor to activate knowledge transfer. This article contributes to lay the foundation for future work on empirical study of knowledge transfer based on trade in knowledge market.

Alleviating travel anxiety through virtual reality and narrated video technology