Wiebke Finkler is a Lecturer in the Department of Marketing at the University of Otago in New Zealand. Her research interests focus on the power of digital and social media as part of strategic marketing communication for environmental and social change. With a background in both natural and social sciences, and 17 years of industry experience as a professional filmmaker, she has a particular interest in developing video-based campaigns focused on eliciting behavioural change to aid conservation and sustainable development. She has authored 19 peer-reviewed articles and book chapters as well as her book, "The Science of Hope: eye to eye with the world's wildlife".