This paper presents an overview on political economy and economic policies into the European Green Deal framework and the Spanish recovery plan, with special attention to the tourism sector and actual opportunities for green jobs in the Spanish tourism market. Firstly, there is a literature review, combining the scientific production with professional and institutional literature, to understand the topic development, from the former restrictive point to the wider current view. Secondly, a case study about the green jobs opportunity in the Spanish hotel industry is presented, taking into account wellbeing economics, for the renewal of the Spanish tourism industry. Methodology combines the qualitative analysis of literature and the qualitative review of the CSR reports from top Spanish hotel chains as well as the feedback of sustainability experts at the hotel industry. This paper provides valuable information to improve the sectorial recovery plan and coordinate the policymakers and the business managers and entrepreneurs.

"The study on ecovillages is characterized by the heterogeneity of its sources, being of great interest the delimitation of its theoretical and empirical framework for the knowledge of its structure, functions, and its pioneering perspectives together with its future in the light of international policies in sustainability. A methodological triangulation (structural, comparative and hypothetical‑inductive) is used to develop the approach to the concept, evolution, status, and its role in the context of a green, circular, and sustainable economy. In addition, beekeeping as a fundamental activity within “Red Iberica de Ecoaldeas” (RIE) in Spain was examined through the realization of surveys and shown to be non‑existent. Thus, api‑tourism is considered as an applicable paradigm for the insertion of regenerative activities that are more in line with current demands and a tourism niche which potentially contribute to the Sustainable Development Goals (SDGs)."

El odomarketing es un área del marketing sensorial de interés para cubrir expectativas de salubridad, seguridad y confort en un sector que debe lidiar con comentarios en redes y agencias online, muy críticos con aspectos sensoriales como el olor. En esta investigación, se trata su marco teórico, aplicativo y prospectivo, a través del análisis bibliográfico, la modelización y el análisis empírico cualitativo con entrevistas a expertos y la opinión de los consumidores en OTAs de Trivago y Tripadvisor, para conocer su influencia en la identidad corporativa hotelera en España y en la decisión de compra. Por último, se propone un nuevo modelo de alojamiento experiencial bajo estas premisas: el “Wellness Hotel´.