Dr. Aleksandra Kovacheva
University at Albany, State University of New York, Albany, California, USA
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Academic Career Length
9Years (2018-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
Representative Publications
View All Publications29 May 2023 in Journal of the Academy of Marketing Science
Journal Article
Aleksandra KovachevaHNHristina Nikolova
Hristina Nikolova16 May 2022 in Journal of Retailing
Journal Article
Aleksandra KovachevaHNHristina Nikolova
Hristina Nikolova
CLCait Lamberton
Cait Lamberton
27 November 2020 in Psychology & Marketing
Journal Article
Aleksandra KovachevaHNHristina Nikolova
Hristina NikolovaCLCait Lamberton
Cait Lamberton2 October 2023 in Journal of Consumer Psychology
Journal Article
Aleksandra KovachevaHWHillary Wiener
Hillary Wiener6 June 2020 in Marketing Letters
Journal Article
MMMilica Mormann
Milica MormannTGTom Griffiths
Tom GriffithsCJChris Janiszewski
Chris JaniszewskiJRJ. Edward Russo
J. Edward RussoAAAnocha Aribarg
Anocha AribargKMKellen J. Mrkva
Kellen J. Mrkva +5
About Me
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