Girish Prayag

Dr. Girish Prayag

orcid

Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 November 2016 in Journal of Travel Research
Verified
Journal Article
Open access
SHSameer Hosany
Sameer Hosany
GPGirish Prayag
Girish Prayag
RVRobert Van Der Veen
Robert Van Der Veen
SHSongshan (Sam) Huang
Songshan (Sam) Huang
SDSiripan Deesilatham
Siripan Deesilatham
This study develops a model based on the developmental theory of place attachment. The model considers the influence of tourists’ emotions on place attachment and the mediating effects of satisfaction and place attachment on the relationship between tourists’ emotions and intention to recommend. The model was tested using data collected from 464 international tourists at the end of their trip to Thailand. Results show that positive emotions, negative emotions and satisfaction are significant determinants of place attachment. In particular, negative emotions display a positive relationship with place attachment. In addition, only satisfaction mediates the relationship between tourists’ emotions and intention to recommend. Findings highlight the need for researchers to incorporate emotions in modeling place attachment and offer implications for marketers promoting Thailand as a tourist destination.

20 April 2019 in Current Issues in Tourism
Verified
Journal Article
Closed access
GPGirish Prayag
Girish Prayag
SSSamuel Spector
Samuel Spector
COCaroline Orchiston
Caroline Orchiston
Mesbahuddin ChowdhuryMesbahuddin Chowdhury
Mesbahuddin Chowdhury
From a socio-ecological systems perspective, resilience is dynamic, multi-dimensional and multi-scale. This study provides evidence of the relationship between different types of resilience (psychological, employee and organizational resilience) affecting the recovery of tourism organizations after the Canterbury earthquakes in 2010/2011. A survey of tourism business owners and employees (managers) was undertaken five years after the February 2011 earthquakes. Results show significant and positive relationships between psychological and employee resilience. Further, employee resilience contributes to both life satisfaction of tourism business operators and organizational resilience. Life satisfaction of business owners and managers contributes to organizational resilience. Implications for the well-being of tourism business owners and managers, and ways of strengthening both psychological and organizational resilience are suggested.

27 August 2018 in Journal of Travel Research
Verified
Journal Article
Closed access
MCMesbahuddin Chowdhury
Mesbahuddin Chowdhury
GPGirish Prayag
Girish Prayag
COCaroline Orchiston
Caroline Orchiston
SSSamuel Spector
Samuel Spector
The resilience of tourism organizations is an important issue for destinations. While studies examine the social capital of firms, researchers have yet to understand the relationship between social capital (structural, relational and cognitive) and organizational resilience as predictors of business performance. This study evaluates these relationships at the interfirm level among tourism organizations in the postdisaster context of Christchurch, New Zealand, where business performance for some tourism operations was severely impacted. Surveys of tourism organizations reveal that structural capital has a positive relationship with both cognitive and relational capital. Only relational capital has an influence on adaptive resilience. Adaptive resilience has a significant influence on business performance. By showing which elements of social capital contribute to adaptive resilience, these findings can be used by tourism organizations in their recovery phase to direct investments in building resilience and strengthening interfirm relationships.

1 November 2018 in Annals of Tourism Research
Verified
Journal Article
Closed access
GPGirish Prayag
Girish Prayag
Mesbahuddin ChowdhuryMesbahuddin Chowdhury
Mesbahuddin Chowdhury
SSSamuel Spector
Samuel Spector
COCaroline Orchiston
Caroline Orchiston

19 April 2022 in Journal of Travel Research
Verified
Journal Article
Open access
NPNikoleta Maria Papadopoulou
Nikoleta Maria Papadopoulou
MRManuel Alector Ribeiro
Manuel Alector Ribeiro
GPGirish Prayag
Girish Prayag
This study develops and tests an integrative model of destination loyalty to tourist hotspot destinations. The study highlights the role of perceived destination adaptation and psychological reactive behaviors in determining tourist satisfaction and loyalty. The model was tested using data collected from 582 respondents who had recently visited one of the “overcrowded” Mediterranean coastal tourism destinations. Findings suggest that perceived destination adaptation negatively influences tourist satisfaction and positively influences reactive behaviors of approach, avoidance, and tolerance. Approach and avoidance behaviors predict assessed crowding levels and tourist satisfaction. Tourists’ tolerance levels on assessed crowding was insignificant. Assessed crowding levels negatively affect tourist satisfaction and intentions to revisit and recommend the destination while positively influencing objections to revisit and recommend the destination. Concomitantly, overtourism awareness moderated the effect of assessed crowding levels on tourist satisfaction and intentions to revisit and recommend the destination. Theoretical and managerial implications are discussed.

22 February 2023 in Journal of Hospitality and Tourism Management
Verified
Journal Article
Closed access
GPGirish Prayag
Girish Prayag