Over the past two decades, the tourism industry has witnessed a range of health-related crises, with the recent outbreak of COVID-19 bringing the industry to a standstill. This systematic literature review serves to understand previous health crises, impacts, and consequences in the tourism industry and identify the current status, intellectual structure, and trends in this research field. A bibliometric analysis using VOSviewer and Gephi was performed over 63 journal articles from 2003 to 2021 indexed in Scopus. Results reveal a research focus shift towards sustainable tourism development. Moreover, the status quo indicates a need for closer research collaboration across continents and more interdisciplinary research in health science and tourism to better understand the broad impacts of pandemic outbreaks and generate new insights into this complex issue.

Purpose: This study examines the impact of online firestorms on the financial performance of corporate social responsibility (CSR) campaigns by analyzing Twitter data and stock market trends. Design/methodology/approach: Four publicly known campaigns that received backlash were studied, involving data from 76,242 tweets. Findings: This investigation revealed that organizations could still achieve financial gains despite experiencing backlash. The duration of an online firestorm typically ranged between three to six days. Also, a positive correlation was found between online sentiment on social media and stock market prices. Originality/value: The findings provide significant insights for both academia and organizations, demonstrating that CSR campaigns involved in online firestorms do not necessarily result in adverse financial outcomes. Overall, this study provides valuable perspectives on the effects of CSR campaigns and their potential impacts on financial performance.

This study examines how hotel website quality influences online booking intentions and explores differences in perception between leisure and business travelers to understand how different traveler segments evaluate website quality and optimize digital engagement and direct bookings. A survey-based questionnaire was administered to 235 respondents in Portugal who had stayed at a hotel for leisure or business purposes within the past 12 months. Data were collected through social media travel groups and analyzed using exploratory factor analysis (EFA) to identify underlying constructs and assess differences between traveler groups. The results indicate that both functionality and usability significantly influence online booking intention, with functionality showing a stronger and more practically meaningful effect across both traveler groups. While both leisure and business travelers value the quality of information, business travelers also emphasize the effectiveness and usefulness of the information. This study highlights the importance of segment-specific hotel website design by identifying how leisure and business travelers differ in their evaluation of website quality. These insights extend current theoretical models and provide actionable guidance for enhancing user experience and driving direct bookings more effectively.

Purpose: This study explores the psychological and contextual drivers of sharing intentions by integrating the Theory of Planned Behavior and Self-Determination Theory into a dual-path conceptual model. Design/methodology/approach: The study used a quantitative survey design. Data were collected via an online questionnaire administered to independent travelers (n = 327) and analyzed using partial least squares structural equation modeling (PLS-SEM). Findings: Sharing intentions are significantly influenced by subjective norms (SN), perceived behavioral control (PBC), altruism (ALT), and economic rewards (ER). However, a general attitude (ATT) towards sharing did not emerge as a significant direct predictor. Furthermore, the study investigated the moderating roles of demographic variables. Age significantly moderated the impact of subjective norms, indicating that younger travelers are more susceptible to social influence regarding sharing. Gender moderation effects were non-significant. Research limitations/implications: The non-significance of attitude introduces a scope condition for TPB in utilitarian sharing contexts. The use of snowball sampling within travel-related social media communities may over-represent highly engaged users, and the sample was not designed for cross-cultural comparison. Future research could employ mixed-mode surveys, incorporate cultural dimensions as moderators, use qualitative inquiry to examine the cognitive and affective components of attitudes toward sharing, and adopt longitudinal designs to track actual post-trip sharing behavior. Practical implications: Marketers should leverage social proof cues over attitude-change campaigns, embed frictionless sharing prompts, frame rewards as appreciation, and adopt age-differentiated strategies. Originality/value: The findings contribute to the development of a two-path model (integrating TPB and SDT) to explain independent travelers' willingness to share their travel accommodation experiences on social media and provide practical guidelines for hospitality and tourism marketers to enhance UGC on social media platforms.