In Chinese cities, the widespread problem of the low density of the road network has seriously damaged the convenience of pedestrian crossing, resulting in an unfriendly pedestrian experience and restricted development of non-motorized traffic within the city. Only by accurately capturing the crossing needs of pedestrians can we adopt a targeted approach to improve the pedestrian crossing experience. In this paper, the demand and supply are considered synthetically, and a method of using point of interest (POI) data to analyze the demand for pedestrian crossing facilities at the mid-block is proposed. First, we developed the method of calculating the pedestrian crossing demand intensity based on POI data. Secondly, based on the appropriate length threshold and pedestrian crossing demand intensity threshold, a series of road sections with strong demand for pedestrian crossing facilities are identified in the study area. Finally, we use mobile phone data to obtain the intensity of residents’ activity in different areas, and find that the distribution of the areas with more activity is basically the same as that of the target road sections. The result shows that the method proposed in this paper can effectively identify the road sections with strong demand for crossing facilities at mid-block, and can provide support for the improvement of urban non-motorized traffic.