Dr. Stella Kladou is a postdoc researcher at the Hellenic Mediterranean University. She has served as an Assistant Professor in the Tourism Administration Department at Boğaziçi University in Istanbul, Turkey, and a Senior Lecturer at Sheffield Hallam University in the UK. She has published in prominent academic journals and books of international publishers, and presented at esteemed international conferences. She is an International Place Brand Specialist for the Place Brand Observer and on the scientific and editorial board of international conferences and the Journal of Qualitative Research in Tourism, respectively. Her research interests include place branding, consumer behavior, cultural tourism, and digital marketing.