The purpose of this article is to navigate the intricate balance between innovation and sustainability, pinpointing facilitating factors for their harmonious coexistence. It aims to guide firms toward a future where innovation drives progress while safeguarding the planet’s and its inhabitants’ well-being. Synthesizing the existing research, this study explores the impacts of various factors on sustainable innovation performance. The results highlight the positive associations of leadership roles, dynamic capabilities, stakeholder engagement, and social and environmental aspects with the firm’s innovation, providing insights for fostering sustainable innovation practices. This study proposes a framework that illustrates how factors impacting sustainable innovation intersect with theories studied in this article, such as the triple bottom line (TBL) and sustainability development theory (SDT). A systematic literature review (SLR) methodology is adopted to synthesize the knowledge and validate the research outcome to reach a conclusion. It will be beneficial to include sustainability both as a critical strategy for any firm’s growth and as a key part of the academic curriculum to create knowledge that will develop responsible leaders for a sustainable world. Future studies may utilize quantitative methods, like surveys, to empirically validate outcomes, offering numerical insights into factors influencing sustainable innovation within firms and enriching understanding of their impact and relationships.

This study examines sustainable end-of-life tire management in India from origin to disposal. The study evaluates sustainable end of life tires (ELT) recycling methods. The study is needed since the Indian vehicle sector has grown, causing tire manufacturing and ELT management concerns. The report lists transport firms, tire dealers, clients, dismantlers, and importers as ELT sources. ELT recycling stakeholders were questioned about present processes. According to study, thermal and mechanical shredding are prominent recycling procedures. Pyrolysis had viability, sustainability, and high input costs issues, according to interviews and assessments. Mechanical recycling was most sustainable for ELTs. Turning tires into crumb rubber instead of landfilling them cuts CO2 emissions by 71.91%. The mechanical recycling method is promising, but more research is need to develop sustainable solutions. The chapter suggests mechanical recycling for sustainability, circular economy, and resource efficiency in Indian ELTs.