Agu Godswill Agu is the head of the Department of Marketing, Abia State University, Uturu, Nigeria. He holds PhD, MSc, and Bsc in Marketing, and has over twelve years of university teaching experience in higher education institutions, including Imo State University, University of Uyo, National Open University of Nigeria, and Abia State University. Godswill was a post-doctoral research scholarship awardee of the University of Johannesburg in 2019 and is a regular reviewer for many ranked journals. His current researches are in the areas of sustainable behaviour and entrepreneurship.